The Aspirant Podcast
Hello, incredible entrepreneurs, and welcome to 'The Aspirant Podcast!' I’m your host, Natasha Clawson, a Digital Marketing Educator and Strategist, and I’m here to help you build a business that doesn’t just work but thrives—and feels good while doing it.
🌟 Every week, we explore actionable business wisdom designed to help you create a business that aligns with your values, generates the income you desire, and operates like a well-oiled machine with the right systems, processes, and automation in place.
Imagine a business where taking consistent action is purposeful and attracts the clients you actually want to work with. So doing the work you love is more than just a goal—it’s your everyday reality.
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Episodes
39 episodes
How to Turn Customer Conversations Into Your Most Powerful Marketing Asset
What if your brand story isn’t wrong… it’s just not in your customer’s language?In this episode, I sit down with Jonathan Castner to unpack why most businesses are projecting instead of listening — and how that’s costing them. We talk ab...
The Secret Killer Lurking in Your Business
What’s the thing in your business that’s quietly draining you… but not quite painful enough for you to deal with it yet?In this short episode, Natasha explores why we tend to tolerate the very things that slowly steal our energy, focus, ...
Why Smart People Stay Invisible Longer Than They Should
Ever notice how some of the most skilled, experienced people you know are... barely visible online?Meanwhile, someone half as qualified seems to be everywhere, booking clients left and right?Here's the uncomfortab...
The Low-Lift Way to Expand Your Visibility in 2026
If you’ve been thinking about growing your authority this year but don’t want to start another big project, this episode is for you.Today, Natasha is sharing one of the simplest ways to expand your visibility and credibility witho...
Marketing & Business in 2026: Trust, Voice, and the Return to Real Connection
Something feels different already.The content is louder, faster, and more automated than ever… and yet trust feels harder to find. People are pulling back. Social feels heavier. AI is everywhere. And a lot of what used to work doesn’t la...
Visibility That Actually Leads Somewhere
The Aspirant Podcast is back for Season 2.This season is about stepping out of the noise and into authority. Building that visibility you’ve been craving that connects to real impact and income. If you’ve been doing the work, show...
3 Things You Need to Know About Burnout, Boundaries, and Being Well
If your mornings start with doom-scrolling and your days end with “I’ll rest when life calms down,” this episode is your re-center. Natasha sits down with coach and shadow-work facilitator Helena to unpack a simple, powerful ...
How to Hire the Right VA Without Losing Your Mind: A Simple, Stress-Free Playbook
If you’ve ever thought “I need help—but what kind?” this episode will clear the fog. I sit down with Virtual Assistant veteran Rachael Davila (20+ years in the field) to unpack how to hire smarter, onboard better, and actuall...
How to Systemize Your Solo Biz Without Killing Your Creativity
In this episode, I’m joined by Jessi, an operations strategist and expert Asana consultant who helps businesses and nonprofits streamline the way they work. With her blend of emotional intelligence and sharp systems thinking, Jessi shows founde...
Mindset, Mechanics, and Motion for Sales That Stick
Sales isn’t just about closing deals. It is about the questions you ask, the mindset you bring, and how you use tools like AI to create real connections and lasting impact.This week I’m joined by Merit Kahn, Certified Speaking Pro...
Your Website’s Not Broken, But Search Is Changing
If you’ve heard that SEO is dead, you’re not alone, but it’s far from true. In this episode, I’m joined by SEO expert and agency owner Stella Morrison of The Stellastro Effect to talk about how AI is changing the way people s...
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One LinkedIn Profile, More than One Business: How to Show Up Without Confusing People
If you run more than one business or have a personal brand alongside your company, you’ve probably asked: Should I split them up on LinkedIn?The short answer — not always.In this quick episode, I shar...
From Stuck to Standout: How to Rebrand, Recharge, Reinvent Your Business
Feeling stuck in your business? Or like you just aren’t landing the clients you want (or used to)? In this episode, I’m joined by Topaz Hooper, founder of American Copywriter Co, who recently rebranded her own business and no...
Getting Booked and Building Buzz with Podcast Tours
In this episode, I’m joined by visibility strategist Jenn from Visibility Ecosystem to talk about one of the most underutilized marketing tools out there — podcast tours. Whether you’re launching something new, trying to expand your reach, or j...
The Generalist’s Dilemma: How Laurie Went from Undefined to Unforgettable
If you’ve ever found yourself spiraling in “I could do anything for anyone!” energy—but still wondering why your dream clients aren’t knocking—this one’s going to hit home.In today’s episode, I’m joined by my long-time creative pa...
How to Stand Out and Build Real Relationships on LinkedIn
LinkedIn doesn’t have to feel like a corporate suit you’re squeezing into.If you’ve ever felt overwhelmed, underqualified, or just downright awkward about showing up on LinkedIn, this episode is the breath of fresh air y...
How to Ditch the Chatter and Find Your True Voice
Are you ready to stop second-guessing yourself and start speaking with bold, authentic confidence? In this episode of The Aspirant Podcast, we’re joined by the amazing Jen Oliver, a TEDx speaker coach and champion of real, heartfelt...
How to Stop Overthinking and Start Taking Action in Your Business
Ever get stuck in a spiral of “what ifs” that stops you from moving forward in your business? You’re not alone and this episode is exactly what you need to give you the motivation and know how to do something different next time.Today, I...
My Journey Into Entrepreneurship Started with Cards and Chocolate
What do handmade greeting cards and holiday truffles have to do with entrepreneurship?In this special solo episode, I’m taking you back to the early days of my business journey, back before I ever even knew, or dreamed where I’d be today...
Crickets on Launch Day? Why Your High-Ticket Offer Isn’t Selling
If you’ve ever poured your heart into a high-ticket offer and launched it—only to hear crickets—you are so not alone!In this episode, Business and Growth Strategist Melissa Glick joins us to break down what’s really happening wh...
How I Booked Two High-Quality Clients in Two Months Using Facebook Groups
Facebook groups might seem oversaturated or chaotic—but they’re far from dead. In this solo episode, I’m pulling back the curtain on how I landed two high-quality clients through Facebook groups. I’ll walk you through what actually worked, the ...
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How to Break the Fear Cycle and Build Real Resilience as an Entrepreneur
Feeling stuck in fear or overwhelmed by the entrepreneurial hustle? This is all too common, and luckily, there are tools and strategies to help make the weight of it all a little lighter! In today’s episode, we’re getting real about...
What the Founder’s Journey Really Looks Like For a Working Mom with Iron Orchid Design’s Sally Griswold
What if the hardest season of your business was actually the beginning of your next big breakthrough?In this episode, I’m joined by Sally Griswold, co-founder of Iron Orchid Designs (IOD), a globally beloved DIY brand known for creating ...
What No One Tells You About Messaging (And Why It’s Costing You Clients)
If writing about your business feels harder than taxes with a toddler… you’re not alone.Messaging and copywriting trip up even the savviest entrepreneurs! In this episode, I’m joined by brand messaging strategist and website copyw...
Why Your Business Needs Insurance—Even If You Have an LLC with Alexandra Lammers
If you think having an LLC means you don’t need business insurance, think again! In this episode, we’re busting that myth with insurance expert Alexandra Lammers. Whether you're an online service provider, coach, or product-based business owner...
