The Aspirant Podcast
Hello, incredible entrepreneurs, and welcome to 'The Aspirant Podcast!' I’m your host, Natasha Clawson, a Digital Marketing Educator and Strategist, and I’m here to help you build a business that doesn’t just work but thrives—and feels good while doing it.
🌟 Every week, we explore actionable business wisdom designed to help you create a business that aligns with your values, generates the income you desire, and operates like a well-oiled machine with the right systems, processes, and automation in place.
Imagine a business where taking consistent action is purposeful and attracts the clients you actually want to work with. So doing the work you love is more than just a goal—it’s your everyday reality.
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Episodes
29 episodes
Your Website’s Not Broken, But Search Is Changing
If you’ve heard that SEO is dead, you’re not alone, but it’s far from true. In this episode, I’m joined by SEO expert and agency owner Stella Morrison of The Stellastro Effect to talk about how AI is changing the way people s...
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Season 1
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Episode 29
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46:37
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One LinkedIn Profile, More than One Business: How to Show Up Without Confusing People
If you run more than one business or have a personal brand alongside your company, you’ve probably asked: Should I split them up on LinkedIn?The short answer — not always.In this quick episode, I shar...
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Season 1
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Episode 28
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5:11
From Stuck to Standout: How to Rebrand, Recharge, Reinvent Your Business
Feeling stuck in your business? Or like you just aren’t landing the clients you want (or used to)? In this episode, I’m joined by Topaz Hooper, founder of American Copywriter Co, who recently rebranded her own business and no...
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Season 1
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Episode 27
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37:09
Getting Booked and Building Buzz with Podcast Tours
In this episode, I’m joined by visibility strategist Jenn from Visibility Ecosystem to talk about one of the most underutilized marketing tools out there — podcast tours. Whether you’re launching something new, trying to expand your reach, or j...
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Season 1
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Episode 26
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36:15
The Generalist’s Dilemma: How Laurie Went from Undefined to Unforgettable
If you’ve ever found yourself spiraling in “I could do anything for anyone!” energy—but still wondering why your dream clients aren’t knocking—this one’s going to hit home.In today’s episode, I’m joined by my long-time creative pa...
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Season 1
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Episode 25
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21:01
How to Stand Out and Build Real Relationships on LinkedIn
LinkedIn doesn’t have to feel like a corporate suit you’re squeezing into.If you’ve ever felt overwhelmed, underqualified, or just downright awkward about showing up on LinkedIn, this episode is the breath of fresh air y...
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Season 1
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Episode 24
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28:55
How to Ditch the Chatter and Find Your True Voice
Are you ready to stop second-guessing yourself and start speaking with bold, authentic confidence? In this episode of The Aspirant Podcast, we’re joined by the amazing Jen Oliver, a TEDx speaker coach and champion of real, heartfelt...
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Season 1
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Episode 23
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36:57
How to Stop Overthinking and Start Taking Action in Your Business
Ever get stuck in a spiral of “what ifs” that stops you from moving forward in your business? You’re not alone and this episode is exactly what you need to give you the motivation and know how to do something different next time.Today, I...
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Season 1
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Episode 22
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44:31
My Journey Into Entrepreneurship Started with Cards and Chocolate
What do handmade greeting cards and holiday truffles have to do with entrepreneurship?In this special solo episode, I’m taking you back to the early days of my business journey, back before I ever even knew, or dreamed where I’d be today...
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Season 1
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Episode 21
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18:42
Crickets on Launch Day? Why Your High-Ticket Offer Isn’t Selling
If you’ve ever poured your heart into a high-ticket offer and launched it—only to hear crickets—you are so not alone!In this episode, Business and Growth Strategist Melissa Glick joins us to break down what’s really happening wh...
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Season 1
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Episode 20
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33:35
How I Booked Two High-Quality Clients in Two Months Using Facebook Groups
Facebook groups might seem oversaturated or chaotic—but they’re far from dead. In this solo episode, I’m pulling back the curtain on how I landed two high-quality clients through Facebook groups. I’ll walk you through what actually worked, the ...
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Season 1
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Episode 19
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12:21
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How to Break the Fear Cycle and Build Real Resilience as an Entrepreneur
Feeling stuck in fear or overwhelmed by the entrepreneurial hustle? This is all too common, and luckily, there are tools and strategies to help make the weight of it all a little lighter! In today’s episode, we’re getting real about...
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Season 1
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Episode 18
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55:00
What the Founder’s Journey Really Looks Like For a Working Mom with Iron Orchid Design’s Sally Griswold
What if the hardest season of your business was actually the beginning of your next big breakthrough?In this episode, I’m joined by Sally Griswold, co-founder of Iron Orchid Designs (IOD), a globally beloved DIY brand known for creating ...
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Episode 17
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47:44
What No One Tells You About Messaging (And Why It’s Costing You Clients)
If writing about your business feels harder than taxes with a toddler… you’re not alone.Messaging and copywriting trip up even the savviest entrepreneurs! In this episode, I’m joined by brand messaging strategist and website copyw...
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Season 1
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Episode 16
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26:33
Why Your Business Needs Insurance—Even If You Have an LLC with Alexandra Lammers
If you think having an LLC means you don’t need business insurance, think again! In this episode, we’re busting that myth with insurance expert Alexandra Lammers. Whether you're an online service provider, coach, or product-based business owner...
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Season 1
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Episode 15
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19:12
SEO Basics Every Entrepreneur Should Know
SEO can feel like an overwhelming maze of keywords, algorithms, and technical jargon—especially for solopreneurs who don’t yet have the budget to hire an expert. But what if optimizing your website didn’t have to be so complicated?In thi...
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Season 1
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Episode 14
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27:01
Why You’re Struggling to Stay Organized (And What to Do About It)
Feeling scattered, overwhelmed, or struggling to follow through on tasks? You’re not alone! Whether you have ADHD or just find it hard to stay on top of everything as a business owner, this episode is packed with practical strategies to help yo...
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38:43
Stephanie Long - 3 SEO Trends You Need to Know for 2025 (So You Don’t Get Left Behind!)
In this episode, Natasha Clawson sits down with Stephanie Long, founder and CEO of Mrs. SEO, to dive into the top SEO trends for 2025 and how AI is shaping the future of search. Stephanie shares insights on how businesses can optimize their web...
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Season 1
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Episode 12
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26:28
The AI Problem No One’s Talking About (Yet)
What happens when AI starts questioning what’s real and what’s not? As AI tools become more integrated into our digital world, business owners and creators are facing a new challenge—one that could impact visibility, trust, and originality....
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Season 1
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Episode 11
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9:37
Making Business Connections in the Most Unexpected Places
What if your next big business opportunity came from a casual, everyday conversation? In this episode, I’m sharing how a chance encounter at the gym led to a valuable connection—without a single sales pitch. We’ll dive into why relationsh...
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Season 1
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Episode 10
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5:16
The One Word That Could Transform Your Year
What if one word could guide your year, bring focus to your goals, and shift how you approach your day-to-day? In today’s episode, I’m sharing the word I’ve chosen for 2025 and the story behind how it found me.This word is already helpin...
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Season 1
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Episode 9
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7:26
5 Common Marketing Setbacks (and How to Overcome Them to Build Confidence and Boost Sales in 2025)
Are these common marketing challenges holding you back from achieving your business goals?In this episode, I break down the five most frequent marketing roadblocks I see with my clients and share actionable strategies to overcome ...
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Season 1
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Episode 8
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16:39
Kelley Sewell - Find the Courage to Write and Publish Your First Book
Ever dreamed of writing a book but don’t know where to start? In this episode, Natasha Clawson sits down with Kelley Sewell, CEO of Redcliff Publishing, author, and writing coach, to demystify the path to publishing. Kelley shares insights into...
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Season 1
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Episode 7
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29:22
Stephanie Pottick - Navigating Business Legalities and Protecting Intellectual Property
Ever wondered how to safeguard your business while staying focused on what you love? This week, I sat down with Stephanie Pottick, a business and trademark attorney with a unique perspective. Before becoming a lawyer, Stephanie spent 14 years i...
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Season 1
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Episode 6
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35:49
Jen Jones Donatelli - How to Make Headlines (And Why It’s Easier Than You Think)
Ever dreamed of seeing your name in bold letters on National Geographic, Time, or Martha Stewart? You’re not alone—and you’re not out of reach. This week, I sat down with Jen Jones Donatelli, a journalist, certified coach, and media strategist,...
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Season 1
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Episode 5
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43:09
