The Aspirant Podcast
Hello, incredible entrepreneurs, and welcome to 'The Aspirant Podcast!' I’m your host, Natasha Clawson, a Digital Marketing Educator and Strategist, and I’m here to help you build a business that doesn’t just work but thrives—and feels good while doing it.
🌟 Every week, we explore actionable business wisdom designed to help you create a business that aligns with your values, generates the income you desire, and operates like a well-oiled machine with the right systems, processes, and automation in place.
Imagine a business where taking consistent action is purposeful and attracts the clients you actually want to work with. So doing the work you love is more than just a goal—it’s your everyday reality.
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Episodes
20 episodes
Crickets on Launch Day? Why Your High-Ticket Offer Isn’t Selling
If you’ve ever poured your heart into a high-ticket offer and launched it—only to hear crickets—you are so not alone!In this episode, Business and Growth Strategist Melissa Glick joins us to break down what’s really happening wh...
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Season 1
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Episode 20
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34:21
How I Booked Two High-Quality Clients in Two Months Using Facebook Groups
Facebook groups might seem oversaturated or chaotic—but they’re far from dead. In this solo episode, I’m pulling back the curtain on how I landed two high-quality clients through Facebook groups. I’ll walk you through what actually worked, the ...
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Season 1
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Episode 19
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13:07
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How to Break the Fear Cycle and Build Real Resilience as an Entrepreneur
Feeling stuck in fear or overwhelmed by the entrepreneurial hustle? This is all too common, and luckily, there are tools and strategies to help make the weight of it all a little lighter! In today’s episode, we’re getting real about...
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Season 1
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Episode 18
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55:46
What the Founder’s Journey Really Looks Like For a Working Mom with Iron Orchid Design’s Sally Griswold
What if the hardest season of your business was actually the beginning of your next big breakthrough?In this episode, I’m joined by Sally Griswold, co-founder of Iron Orchid Designs (IOD), a globally beloved DIY brand known for creating ...
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Episode 17
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48:31
What No One Tells You About Messaging (And Why It’s Costing You Clients)
If writing about your business feels harder than taxes with a toddler… you’re not alone.Messaging and copywriting trip up even the savviest entrepreneurs! In this episode, I’m joined by brand messaging strategist and website copyw...
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Season 1
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Episode 16
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27:19
Why Your Business Needs Insurance—Even If You Have an LLC with Alexandra Lammers
If you think having an LLC means you don’t need business insurance, think again! In this episode, we’re busting that myth with insurance expert Alexandra Lammers. Whether you're an online service provider, coach, or product-based business owner...
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Season 1
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Episode 15
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19:58
SEO Basics Every Entrepreneur Should Know
SEO can feel like an overwhelming maze of keywords, algorithms, and technical jargon—especially for solopreneurs who don’t yet have the budget to hire an expert. But what if optimizing your website didn’t have to be so complicated?In thi...
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Season 1
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Episode 14
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27:47
Why You’re Struggling to Stay Organized (And What to Do About It)
Feeling scattered, overwhelmed, or struggling to follow through on tasks? You’re not alone! Whether you have ADHD or just find it hard to stay on top of everything as a business owner, this episode is packed with practical strategies to help yo...
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39:29
Stephanie Long - 3 SEO Trends You Need to Know for 2025 (So You Don’t Get Left Behind!)
In this episode, Natasha Clawson sits down with Stephanie Long, founder and CEO of Mrs. SEO, to dive into the top SEO trends for 2025 and how AI is shaping the future of search. Stephanie shares insights on how businesses can optimize their web...
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Season 1
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Episode 12
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27:14
The AI Problem No One’s Talking About (Yet)
What happens when AI starts questioning what’s real and what’s not? As AI tools become more integrated into our digital world, business owners and creators are facing a new challenge—one that could impact visibility, trust, and originality....
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Season 1
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Episode 11
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10:23
Making Business Connections in the Most Unexpected Places
What if your next big business opportunity came from a casual, everyday conversation? In this episode, I’m sharing how a chance encounter at the gym led to a valuable connection—without a single sales pitch. We’ll dive into why relationsh...
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Season 1
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Episode 10
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6:02
The One Word That Could Transform Your Year
What if one word could guide your year, bring focus to your goals, and shift how you approach your day-to-day? In today’s episode, I’m sharing the word I’ve chosen for 2025 and the story behind how it found me.This word is already helpin...
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Season 1
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Episode 9
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8:12
5 Common Marketing Setbacks (and How to Overcome Them to Build Confidence and Boost Sales in 2025)
Are these common marketing challenges holding you back from achieving your business goals?In this episode, I break down the five most frequent marketing roadblocks I see with my clients and share actionable strategies to overcome ...
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Season 1
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Episode 8
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17:25
Kelley Sewell - Find the Courage to Write and Publish Your First Book
Ever dreamed of writing a book but don’t know where to start? In this episode, Natasha Clawson sits down with Kelley Sewell, CEO of Redcliff Publishing, author, and writing coach, to demystify the path to publishing. Kelley shares insights into...
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Season 1
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Episode 7
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30:08
Stephanie Pottick - Navigating Business Legalities and Protecting Intellectual Property
Ever wondered how to safeguard your business while staying focused on what you love? This week, I sat down with Stephanie Pottick, a business and trademark attorney with a unique perspective. Before becoming a lawyer, Stephanie spent 14 years i...
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Season 1
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Episode 6
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36:36
Jen Jones Donatelli - How to Make Headlines (And Why It’s Easier Than You Think)
Ever dreamed of seeing your name in bold letters on National Geographic, Time, or Martha Stewart? You’re not alone—and you’re not out of reach. This week, I sat down with Jen Jones Donatelli, a journalist, certified coach, and media strategist,...
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Season 1
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Episode 5
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43:55
Helen Horyza - How to Make Smarter Business Decisions by Tapping Into Your Values
In this episode, Award-winning author and founder of Career Coach Entrepreneur Academy, Helen Horyza, joins to explore the pivotal role that values play in both personal and professional decision-making. Helen explains how defining and aligning...
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Season 1
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Episode 4
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27:35
Grace Purdum - What Service-Based Businesses Can Learn from a Horse Rescue
In this episode, we’re diving into an unexpected source of business wisdom: a horse rescue. Join us as we sit down with Grace Purdom, President of Hope for Horses and co-owner of Advantage Horsemanship, to uncover how innovative strategie...
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Season 1
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Episode 3
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31:41
Lindsay Hurty - Unlocking Midlife Fulfillment and Business Success Through Mentorship and Intentionality
Ever wondered how mentorship and accountability can transform your life and business? Join us as we uncover the secrets of midlife fulfillment and entrepreneurial success with self-development specialist Lindsay Hurty. Discover how long-standin...
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Season 1
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Episode 2
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47:40
Marie Reginato - Tips to Show Up Confidently on Camera
Ever wondered how to overcome camera anxiety and show up consistently on social media? Join me as I chat with my fabulous cousin, Marie Reginato, who transitioned from a traditional nine-to-five job to becoming a successful cookbook author and ...
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Season 1
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Episode 1
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37:03
