The Aspirant Podcast
Hello, incredible entrepreneurs, and welcome to 'The Aspirant Podcast!' I’m your host, Natasha Clawson, a Digital Marketing Educator and Strategist, and I’m here to help you build a business that doesn’t just work but thrives—and feels good while doing it.
🌟 Every week, we explore actionable business wisdom designed to help you create a business that aligns with your values, generates the income you desire, and operates like a well-oiled machine with the right systems, processes, and automation in place.
Imagine a business where taking consistent action is purposeful and attracts the clients you actually want to work with. So doing the work you love is more than just a goal—it’s your everyday reality.
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The Aspirant Podcast
The AI Problem No One’s Talking About (Yet)
What happens when AI starts questioning what’s real and what’s not? As AI tools become more integrated into our digital world, business owners and creators are facing a new challenge—one that could impact visibility, trust, and originality.
Are we entering an era where proving our authenticity is just another algorithm to beat? Let’s talk about what this means for the future of online business.
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Hey there, welcome back to the show. Today you want to talk about something that I saw on a Facebook group recently and it really stuck with me. It's one of those moments that makes me pause and think okay, well, what is that really going to mean for all of us online business owners? So here's what happened. A creator in the group was upset because her work, which was completely original. It was furniture, a project that she created. It was a craft group. It had been flagged as AI generated. But here's the thing Everything was original the actual project, the photography. All she did was crop it. This was her own creation and something that she put time and effort into, only to be told by some automated system that it wasn't really hers, that it was AI and it was flagging it on Facebook to all of the viewers as well.
Speaker 1:This isn't the first time I've heard of this happening either. I've read many articles where writers are running their own work through AI checkers only to be told that most, if not all, of their content was AI generated. And I don't know about you. Even if it was saying it was 80% AI generated and I did it, I'd be pretty upset, aside from the obvious insult of having your hard work dismissed as something a machine spat out. This presents a much bigger problem and more complicated problem in the digital world we're operating in. If AI fact checkers or checkers are getting things wrong, that means original, human made content is being misidentified, and that can have real consequences for creatives, business owners and thought leaders who rely on originality as their unique selling point.
Speaker 1:What are we going to do? Imagine writing a book, an article or even a social media post and constantly having to prove over and over again that it's actually your own work. It's frustrating, and it also raises the question who gets to decide what's real and what's not? I imagine in the future, ai checkers will get better, but here's the thing AI itself is also getting better, and that makes me wonder are we just stuck in a perpetual game of cat and mouse? Are we always going to be one step behind, trying to prove our originality against algorithms that are becoming increasingly sophisticated, yet totally flawed? And what does that mean for us, for those who are building personal brands, creating courses or even selling digital products?
Speaker 1:Being authentic, being real that is so much of our brand we need our audience to trust. That we're putting out into the world is ours, that it came from our expertise, our experience, our voice. But if we're constantly battling AI mislabeling, does that change the way we create? Does it make us second guess our work? Do we start tailoring our writing or our art to appease the AI overlords, as it might be, rather than just focusing on making the best, most impactful work possible? I think this all the time.
Speaker 1:We live in a world with an algorithm that drives social media. Are we creating content that drives the algorithm, and is that algorithm for our best interest? Is the world that we are creating and the content that we are all consuming which affects the minds of not just business owners, but children and families for the good? There's lots of big conversations here, and then there's a question of what happens if platforms, social media marketplaces, even search engines start using these flawed AI detection tools to limit your reach or visibility of the good things? What if real creators start getting penalized simply because the system can't tell the difference? And this goes even another layer deeper, and that's the more complicated situation, where AI and human creators collaborate.
Speaker 1:Many of us are already using AI in some way, whether it's to brainstorm ideas, speed up research or help refine our content. Even tools you might not usually think of as AI are leveraging AI in some way. Grammarly, for instance, the autocorrect and predictive text, has been using AI for a while. Maybe most people realize this now because it might be similar to chat GPT, but in the very advent of AI a few months ago I didn't realize that tool leveraged AI. So I think a lot of us are unknowingly using software now that is powered by AI, even if we don't want to be or aren't aware of it. So a lot of interesting things happening here.
Speaker 1:Does using these tools mean our work is less original? If we're collaborating, if you take an AI generated outline and then build your own unique insights from it, is that still you? If a photographer enhances their work using AI based editing tools, is it any less their art? This is a real thing. In Photoshop, my background is a designer. You can go in and edit a tiny part of an image. Say, there was something like here's a really great use case. Actually, someone takes a picture Uh, maybe it's just like me right now, right here, and there's this chair in the background. I want to edit it out. Use AI to remove that. Or maybe there was something on the table that I didn't like. A vase, something like that, can literally take a lasso tool, wrap around it, write generative text and say, hey, please replace that with a kitten. That's a silly example, but you get the point. Does that now mean that this whole thing is AI?
Speaker 1:If AI plays a role in idea generation, editing or execution, where do we draw the line between human creativity and machine assistance? And, perhaps more importantly, how will audience platforms or even regulators interpret and respond to this evolving landscape? I don't have all the answers right now. I actually have a lot of questions, but I think it's an important conversation, and the question I have right now is how do we remain authentic in a world increasingly intertwined with AI?
Speaker 1:One way, I think, is to really lean into your personal stories, experiences and perspectives, things that AI simply cannot replicate or generate in any meaningful way. Ai can process data, generate text and even mimic patterns, but it does not have lived experiences, emotions or unique perspectives shaped by real human challenges and victories. Another way is to be transparent about our creative process. If you use AI for certain aspects of your work, say brainstorming, grammar checks or research assistance, just own it. Share how it supports your creativity rather than replaces it. Authenticity comes from honesty, and your audience will appreciate knowing the human touch is still at the core of your work. Lastly, staying adaptable and focusing on our originality and our insights and execution will keep us ahead of the game. Ai is a tool, but what sets human creators apart is our ability to think outside the box, innovate and really connect emotionally with our audience, building those real relationships.
Speaker 1:As I mentioned before, I don't have all the answers, but I do know that this is a conversation we need to keep having. As AI becomes more integrated in our lives, we have to really think about how we navigate it and where even our authenticity can be called into question. So I would love to hear from you what are your thoughts on this topic. Do you see AI as a helpful tool, a challenge to authenticity, or something else entirely? How do you think it's going to shape the future of creative businesses? Let's really keep this conversation going.
Speaker 1:Go ahead and let me know my comments on social and you know, if you were tuning into the last podcast, I think I had all about relationship-based marketing Like this is my predictor for 2025 and beyond relationships, real, genuine connection, meetings in person, um, and I'm even thinking like live streams, like of people doing art, of doing the writing process, bringing out the journal, um. And I think, if you are using these AI tools which I think some of them are amazing, like grammar, these are great example catching grammar mistakes, things like that. And then I really love chat GPT for ideation and collaboration. So I think if we start with us and our ideas and we're getting feedback from AI, it can be like a collaborator instead of just taking like, hey, chat GPT, give me the answers and I'm going to go post them. No, but if it can help us drive our thought process deeper, if we can engage in the content more and come to greater conclusions, I think that's the real power of AI.
Speaker 1:Um, but yeah, I just see this trend of realism. How do we be real? How do we have the original thoughts? How do we prove that it's real? So, like I said, a lot of streaming of actual things being done and created um, groups of people meeting and creating things without the help of computers and things like that, even though maybe they're being streamed live. So I think there's just so many interesting avenues. Again, would love to hear your thoughts on this. I mean, shoot me an email. You I think there's just so many interesting avenues Again would love to hear your thoughts on this. I mean, shoot me an email. You can find my contact form on natashaclaassencom. Really excited to just kind of continue this conversation about AI because I think it's so huge, there's so many implications and ethical considerations and it's just an evolving topic. So I will see you back in the next episode. Thank you so much for joining me today.
