How I Booked Two High-Quality Clients in Two Months Using Facebook Groups

Facebook groups might seem oversaturated or chaotic—but they’re far from dead. In this solo episode, I’m pulling back the curtain on how I landed two high-quality clients through Facebook groups. I’ll walk you through what actually worked, the mindset shifts that made a difference, and how you can use these free spaces more strategically to get leads without being spammy.

If you’ve been feeling discouraged and like you’re getting passed up in Facebook Groups, this one is for you!

WHAT YOU’LL LEARN

• The small shifts that led to big client wins
• How niching made one post stand out instantly
• Why local groups can be more powerful than national groups
• A smarter way to show up (and train the algorithm)
• …and so much more!

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Transcript

Natasha (00:01.006)

Facebook groups, love them, hate them, but have you ever gotten any clients from them? So I wanted to share in this episode how I recently landed two clients using Facebook groups, because to be honest, I had actually written off Facebook groups a long time ago. They seemed overly competitive. It felt hard to stand out with so many different comments, and they were also, it felt like, maybe a lot of low quality folks asking for things and maybe never getting back to people. Probably a little bit of both there.

but I did land two high quality leads and they converted to clients. And this was in about the last two months. And it really started to change my mind about Facebook groups and how I approach them. Because I wasn't really approaching them strategically. I was just engaging more in these groups actually for my own education purposes. But I learned some things when I sat down and reflected on what worked about this and I wanted to share it because I know we're in a tough economy right now and I think it can be easy to fall in.

this space of thinking that there is not enough opportunity. Will you ever get another lead or another client again? And when we act from that place of fear, it can be unsettling and that desperation can come across. So the first thing I just want to encourage you, there is still plenty of work out there right now. I have had more inquiries in the last few months than I've had in a long time. I have been putting myself out there more because in the past I was a little bit more filled up with retainers. Now I'm kind of

doing some shifts in my business that have made me a little bit more visible. So that's part of it. But it's so encouraging to me because even me, right? know, I know that in a down economy there are opportunities, but it's tighter. It's a tighter market. And so you need to be thinking strategically. You need to be approaching your content strategically, how you attract clients. Right now, how you differentiate yourself is so important.

what may have worked before may not work now because people need to see that value because they're just thinking more carefully about where to spend their money. So again, people are still spending money. They're just being selective about where they spend it. So if you were doing B plus work class, maybe you need to up that up a little bit.

Natasha (02:19.062)

And you know, I'm a recovering perfectionist. get it. We need to get work out and all of that, but you really need to be approaching things strategically in this time to stand out. So let's dive into some of the things that I saw and how this kind of shifted my mind. And I think that one of the things that changed is I'm in a new city. So I'm completely new in Denver, Colorado right now, as of December. So, Hey, it's a bigger city than I was in before I was in Idaho.

So that may have a little bit to do with it. So where you're looking is important, right? Is it a small town? Is it a bigger town? How can you get yourself in different areas where there is more opportunity in general? But as a new person in Denver, the first thing I did was join a bunch of Facebook groups, Denver Women, Women in Business, a bunch of things like this that were localized. And I engaged in these groups. And you know what I've done? I've asked for services in these groups. I asked for a hairstylist. I asked for a dog groomer.

Because I want personal recommendations, but I don't necessarily have a lot of close friends yet to ask for those I do have more now since I've been here about four months, but when I first got here you know this was my first kind of outreach for networking and where I was looking for those services and Before I even dive into what worked about how I found clients. I want to share a story that I really love About how I found a hairstylist and how it really shifted how I thought about Facebook groups

because I posted in the group looking for a hairstylist and you know, I probably got 30 comments. There's a lot of hairstylists in these, in this group and this is a large group. And the interesting thing was I scrolled through that list of people. I clicked on one person, only one, and I hired that person after looking at their website. And this was not a low cost service, right? My hair is blonde, so I, it's pretty expensive actually. So high ticket service.

I didn't look at a single other person. And here's why. There were lots of people on there, you who said they specialized in hair, different things like that, but didn't differentiate themselves. When I scrolled through, I saw someone say that they were a blonding specialist. I have blonde hair. It can be hard to find someone who does blonde hair well. So I immediately was drawn to this because that spoke to me, right? This person specialized in exactly what I needed. And then I went on her website and her website laid out everything. She knew what she was doing. In fact,

Natasha (04:45.486)

I knew she had taken a course on this because her whole approach to hair was a lot like the approach for people selling courses and all of the education was there about how the appointments worked. And then when you actually scheduled with her, you had so many options. What kind of beverage do you want when you get to the place? Do you want music? Do you want a silent appointment? There was so much customization and thought that went into it. It was just an absolute no brainer. And this is just

so important that niching bit because sometimes, many times, we start to feel that scarcity when we niche down, but actually there's an expansion that happens. So is she going to get clients with brown hair? She might, but she's going to stand out on that post with blonde hair. And like I said, high ticket item, I booked immediately. I didn't look at another hairstylist. So that's powerful, super powerful.

So I just want to share that. And she's Blonding by Bee in Denver. She's fabulous. I told her how much I loved just her whole process around attracting clients and actually told her how that stood out to me last time I got my hair done. So let's jump into the two clients that I got and see the reflections from that. So the first one is actually a group that was focused more around like a Pacific.

specific, specific approach to viewing the world. So like a worldview, right? A group of people, like-minded people who really want to make the world a better place, advancing women in business, et cetera. So not necessarily a shared location, but a shared ethos. And I've been in that group for a while. And every once in a while when there is, you know, work, I will comment on it when people are looking for work. But oftentimes people will tag me in there because I have several friends in there.

And of course I'll put my services there. I've never really had any conversations actually start from this group, but someone reached out to me because they saw my past post on someone else's post and I was in the same location as them, Denver. And so it got me thinking about Facebook groups a little bit differently, that each time you are posting to get a new client, you're not just posting for that person.

Natasha (07:08.832)

you are posting as a searchable directory. And so even if there are 30 people who have already responded, it's worth posting. It's worth posting and differentiating yourself about why you're special because someone else might come in this group later and be looking for that. And it's already there. So that completely shifted how I think about Facebook groups. And now I whenever I see a post that's related to me, I make sure to save it on my phone because I don't always have, you know, I might be running around.

at something on my phone on the bus or something like that and I want to come back to that later. So I put it in my save folder so then I can do it on my computer where it's a little bit easier for me to execute on. You might have your stuff in your notes and maybe you're better at doing it on the phone but I prefer to do it on the computer so I come back to that later but I save those and I go and I respond to them now. So I think that was really powerful looking at Facebook groups as a directory that people can find you later and taking the time to make that post.

And then the second one was in a local group. Again, a group that I had people I knew. Someone tagged me for business cards and I put my portfolio and they reached out and we talked and got that going. So that was someone where there was some social proof, right? Someone recommended me. So anytime you can be in a group with other people that you like, know and trust, your other fellow business peers, and you can tag each other and provide that social proof.

that goes a long way because people want to see that other people trust you. And then even if they know that person or know them remotely, that can help a lot. I think the other piece too, that's more downstream from this, is just making sure you have other resources that demonstrate that social proof. do you have, in my case with design, like do you have a portfolio that they can look at? Do you have your website set up in a way that they can get all the answers they need to move forward confidently or book a sales call? Same thing with LinkedIn.

since that's a big one for business. Can people go there and see your work history and your social proof? I have lost testimonials on there and I just updated them. Got some people to give me their feedback on LinkedIn, because I had actually let that lapse a little bit. So I got that all updated because you want that content to be fresh. And so now you can see that I have testimonials from this year that feels really fresh and encouraging. And I've got testimonials throughout the years though.

Natasha (09:31.118)

So that is something you want to do and if you haven't started yet, there's no better time than right now So the other lesson from that one is that that was a very local group So in addition to the social proof local groups, I used to be in a lot of design groups that were more I'd say international or national and so lots of people would post for designers in those groups, but every other person there was a designer and so

Competition in those groups was so high and it was really hard to stand out. In a local group, you're definitely going to have competition from other people, but the competition is going to be more specific and it will be easier to differentiate yourself. So get in those local groups and engage. Invite your friends so that you guys can tag each other and also just provide helpful feedback in these things. You be a community member. I know I talk a lot about relationship-based marketing.

can you provide value in other places is going to really help you stand out. And engaging in those groups, here's the other secret, is going to show you posts from that group. And every time you post with that directory method, right, where you're going to post, even if that post is, I'd say, two weeks old, post on there because you're still now in that directory. But what you're also doing is you are training the algorithm. Because what happens now, I'll be scrolling through my phone.

I will see a post from one of those groups looking for a designer, brand designer, or marketing help because the algorithm knows that's the content that I engage in. So it's going to show me those things. So there's so many things going on here that are so cool and they're not that difficult. The other piece of this is just, you know, create a tiplet for how to respond to this and differentiate yourself. I actually posted for design help me looking for designer to help me with something the other day.

can't tell you how many people used that first bit to say, I'd love to chat. I'm totally guilty of doing this in the past too, but it really stood out to me because that says nothing. When you commented on my post, I already know that you want to chat. So that's fluff. Use that to differentiate yourself. Hey, I help people, you know, who need to get this done in one day. Hey, I'm a blogging specialist. Whatever that is that makes you unique, use that because I already know you want to chat.

Natasha (11:55.424)

Everyone else already knows you want to chat. That's just bluff.

Natasha (12:15.083)

So that's going to wrap up our episode today. Not a super long one, but I think a powerful one. So just reflecting on some of the things that we went over today, you're going to want to niche down, show your value, differentiate yourself, cut the fluff, no saying, I want to chat. We already know you want to chat. Local groups, look at those local groups where you can really stand out among a smaller group of folks. Add value in those groups, build relationships.

leverage your network. If there are people who know you in that group, tag each other when you have services that someone needs and that you can provide and have them put a little plug in there for you. That social group is really going to help. And again, just be relational, add value to your community, be helpful, stay active, and train that algorithm by commenting on those posts that make sense to your niche.

All right, if you enjoyed this episode, I would love to hear from you. Drop me a line, tell me what you learned, and let me know what else you want to learn about. I do digital marketing, so lots of different social media. I really have a holistic approach. I work with a lot of clients across multiple channels, Facebook, Instagram, YouTube, LinkedIn, email marketing, how all these pieces work together. So I would love to hear from you. What are you looking for so I can bring more of that to you? Have a great day.