One LinkedIn Profile, More than One Business: How to Show Up Without Confusing People

If you run more than one business or have a personal brand alongside your company, you’ve probably asked: Should I split them up on LinkedIn?

The short answer — not always.

In this quick episode, I share how to decide whether to combine your businesses and personal brand under one LinkedIn profile or keep them separate. You’ll hear two real-world client examples — one where the audiences were so different that separation was the only way to protect the brand, and another where the personal brand and company aligned so well that keeping everything together made perfect sense.

You’ll learn:

• The one question to ask before creating another business page or profile
• How to use your personal profile as your highest-ROI asset on LinkedIn
• When combining brands strengthens your presence vs. when it confuses your audience
• How to keep things simple while still reaching the right people

If you’ve been juggling multiple brands and wondering how to show up without burning out, this is your permission slip to simplify — and make your personal profile work harder for you.

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Transcript

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Natasha (00:01.518)
Hey everyone. So today we are chatting about LinkedIn and a question that I commonly get, which is how to show up online when you have multiple business projects or businesses. So it can be tempting to want to go and create a new business page for each business and start posting to all these different things. But the reality is most of the people I work with are solopreneurs and they have a very finite resources of time. So my first piece of advice for everyone is simplify anything you can.

And this advice is true for any social platform and websites as well. If they're similar enough, group them together. So you have less to update and maintain. Now, if you have a team, if you have more resources to put towards this, this conversation can be different, but in general, most people I'm working with have very finite resources and all of those categories. So anything that makes sense to combine, I recommend you combine because it's more likely to stay updated and you're going to have better luck that way.

Now, what if you have a business, say the example I use is a friend of mine, she has a consulting business and then she also has another business that deals with children's books. The audiences are completely different. One's very serious and professional and works with, you know, large companies and large budgets. One is a lot more, you know, the children's books are a lot more heartwarming, passion project, publishing, that kind of thing. They're two very different audiences.

Now she put the children's book on her main page all of the time. It might dilute her brand for her consulting. So in that case, it doesn't really ever make sense for those two businesses to be colliding on her LinkedIn. So I recommend to her that she keep her forward-facing profile, which she's doing all her consulting, networking. That's all about her consulting business. And then in this case, she makes a business specific.

page for the children's books and publishing. And so she keeps that completely separate. She can go onto that page and post and she can keep that main profile for her really big moneymaker. And that's going to be the best way for her because LinkedIn prioritizes the person over the business page. So if your ideas are very different, then make sure that your high leverage one is on your personal page and you can still have a business page for that and cross post. But

Natasha (02:24.79)
In that case, they can each touch each other. In this case, she doesn't want them to touch at all. So keep that business page for the children's books and use herself for the consulting. Now, the other option is I had another client. She owns a tech company and she was just asking me the other day because she's writing a book. I'm going to be publishing a book, maybe doing public speaking and wanting to get booked for speaking. So that's her personal brand, but she shares a lot for her tech company.

And like right now that platform is used mainly for tech company. She asked me, does it make sense for her to be posting about her book there? Now the book does share some about her business and it also shows a lot about her life philosophy. In this case, I think it all lines up beautifully and that she can totally promote her personal brand and book and her company on that same page and just a mix of posts there. Because again, keeping it simple.

And in this case, she is really a personal brand. Now, if she's going to be speaking, she needs to be able to advertise that on her LinkedIn profile. So that's going to be a big place that people connect with her. So those are two examples. And I think these are pretty common, right? There's either two businesses that can intertwine and we can show pieces of both and really show our whole self or there are distinct cases where showing your other business, if it creates some kind of

feeling that it might make your brand feel a little bit less valued or something like that because the ideas or audiences are so different that they are confusing or again might devalue it a bit then you definitely want to keep those separate in the way that we mentioned before. So this is just a really short episode but this is a question that comes up all the time and again I think you need to go back and answer that first question which is does it need to be different because I think that's a lot of people's

First instinct is that they need a platform for everything. And while it makes sense in the nice little categorizations in our head, it definitely just doesn't make sense time wise for most people. So keep it streamlined. And if it needs to be separate, then go ahead and keep your most valuable one on your personal brand and then keep the other one separated out as a business page. So I'd love to hear if you have any questions on that. This is a really short one today, just some nice takeaway advice and little quick tips.

Natasha (04:49.718)
So we will see you in the next episode.