The Low-Lift Way to Expand Your Visibility in 2026

If you’ve been thinking about growing your authority this year but don’t want to start another big project, this episode is for you.

Today, Natasha is sharing one of the simplest ways to expand your visibility and credibility without creating more content, launching a podcast, or writing a book. It’s a strategy that works especially well if you want to be seen as an expert, but prefer a lighter, more sustainable approach.

In This Episode, You’ll Hear About

• A low-lift way to build authority without owning the platform
 • Why audience size matters less than alignment
 • How to think about visibility if speaking makes you nervous
 • A mindset shift that makes promotion feel more natural
 • Why this approach works so well for relationship-based businesses

Who This Episode Is For

This episode is for entrepreneurs and service providers who want to grow their authority, attract aligned opportunities, and feel more confident being visible — without adding more complexity to their business.

If you’ve been curious about speaking, guesting, or being featured, but haven’t known where to start, this episode will give you a clear, approachable entry point.

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Transcript

Natasha (00:01)

Hello, hello everyone and welcome back to the Aspirant podcast. I'm your host Natasha and I'm excited to welcome you back today. We're going to be getting into the easiest way to grow your authority quickly without a whole lot of effort from you this year. And you may have heard me talk about it before, but it is still so relevant. And I know that a lot of you are under utilizing this. So that's right. We're going to be talking about podcast guest episodeing and

Why do I love this so much? I love it because you don't have to do all of the work of maintaining a podcast and it's a lot of work, right? You got to do the production, the editing, get it on the builder, get emails out, all of those things. But you get the benefit if you're on someone else's because they're already doing all that work and you get to be introduced to their audiences and you can.

see yourself positioned as an expert because when other people are interviewing you and people see that online, you give that impression of being positioned as an expert. You're not just speaking on your own podcast. You're not just speaking on your own channel. Other people are seeing you and have you in demand as that expert. So it does a lot of work for you. And other than pitching and getting on these podcasts, really the work is just showing up and being interviewed.

So it really is, I think, one of the lowest effort ways to build that visibility and authority. So let's jump into a few questions about actually being a podcast guest. And one of the ones I hear often.

is does it need to be a large podcast? And to this I say, absolutely not. And sometimes the smaller podcasts, if they're engaged, can be even more impactful. And for someone who's just starting out in podcast guesting, you might want to start small. Maybe you're a little bit nervous. So you want to build up that confidence. So small audience doesn't matter. What really matters is, is it aligned with the people that you're trying to meet? So make sure that you choose a podcast that's going to have an audience.

that would like to engage with you for whatever you're selling. How do you know if a podcast is truly aligned with the work that you're doing? Go ahead and listen to a few episodes. This seems like a no brainer, but you know, spend an hour or two in the car listening to the episodes. Make sure that you're a prepared guest, that you understand the ethos of the show, and then you're going to blend in well there. And that will be great. It'll also help you write a pitch if you're pitching a podcast. And I get this question a lot. How do you find podcasts to be on?

I see opportunities all the time. I'm in Facebook groups and almost any networking group I go to, someone has a podcast and they're looking for guests. So networking is a wonderful way. There are so many online meetups, whether you find them on Eventbrite or meetup.com or in your local group and just tell people there's usually a small segment where you can introduce yourself and say what you do or what you're looking for. Say you're looking for podcast guest opportunities and you know, you can find.

a ton of them and then many of them will require a pitch. Podcasts for the most part are free. There are some paid opportunities, but for most of the people you see doing podcast tours or anything like that, it's all free. So it's just the legwork of getting pitched and you know, a of these podcasts have weekly or even daily episodes. So they're looking for content. So it's really just putting in the work to get on the podcast. And one thing I want to tell you too is don't get discouraged. I think sometimes I see

people get rejected and they take that discouragement as a sign that they're doing the wrong thing. But really it's just a matter of alignment or maybe your positioning, maybe you haven't pitched yourself well. So just look at that and say, okay, what's not working here? What do I need to shift and go collect those no's because when you're going for the yes and you don't get it, it can be really discouraging. I got this reframe from Bevan Faran and it's really stuck with me. She said, go collect 10 no's.

Don't worry about the yes, just go out and talk to 10 people. And that reframe is so helpful because then you don't have to worry about the no, you were intending to get a no, you were just trying to get the conversations. And as you do that repetitive action, you learn, you see the pattern, you see what's working or what's not just change one little thing each time. So don't get discouraged. then again, for those of you who might be thinking, God, you're afraid to speak, right? What are all these people going to think of you?

scale up your confidence. Don't start with the biggest podcast first. Find something low stakes that you're comfortable with. Do that and start to slowly build up. And I'll use myself as an example. I host a podcast now, but speaking has not been something that's come easy for me. I know some people may be surprised by that, but it is, it's the number one fear for most people. So if you're in this bucket, you are not alone at all.

but it will benefit your business if you can speak well. It just has uncalculable benefits ⁓ for your business, for your life, if you can speak well. So building that confidence is important and choosing something low stakes really helps. I can remember for me, I could go lead a volunteer tour of 30 people, an orientation for the Ecoin nonprofit that I worked with. No sweat, didn't even...

bother me in the slightest because for whatever reason that was comfortable for me. It felt low stakes to me because I was passionate about the work. I felt really confident in it. But as soon as I made that shift to talking about my business or at that time producing a podcast or anything, I got this really intense fear of what people would think about what I had to say. Was it important? Would they think it was silly? Would I look silly online?

All of those things and I know that many of you are struggling with that too. And that's the other reframe. Most people who are doing some level of speaking, sure they might be comfortable in a specific format like podcast, things like that, but they still get nerves when they go on stage. And I've shared this story before, but I'll share it again because I have to remind myself too, I asked someone who was just, know, she'd get up and she was so... ⁓

you know, in herself and just really could speak on stage and own a stage. And I was like, I could just never do that. I could never get up there and tell that story. I could never do it. And I asked her, said, you know, how did you get like this? How is it that you're not nervous when you speak? And she said, what makes you think that I'm not nervous? And I realized that when I was looking at people who seemed confident on stage, I was taking out the bit that they had these emotions about it, that this was just easy for them.

And I had to realize it might not be easy for those people that were up there, but they did it anyways because they found a why that was deeper. And she shared, said, you know, I get up there and I speak and I'm speaking for that one person whose life I'm going to transform. If I go up there and try and speak about myself for myself, I will fall flat every time. But when I'm doing it for something else, it changes the game. So those mental reframes are so important. They can just shift how you show up and how you think about things. So scale up that confidence.

Even if it's the the smallest thing even if it's talking in front of your friend that you have to start as start there and then just slowly stack that ladder and then what people get wrong about podcast guesting and I would say the biggest thing I see is people don't guest don't promote the episode enough whether it's leading up to the episode after it just launched or even months after that is free content for you that positions you as an expert

You should leverage the heck out of it. So if it's something you can talk about beforehand, give little teasers, do that. if you can take snippets of reels from that podcast that you can share and for people who, you know, I hear this a lot. They don't know what to post that this is wonderful for you because guess what? You could have 10 clips from one podcast. You can make so many pieces of content from this and that ick that some people get about promoting themselves. It becomes more distant.

When it's a podcast, because someone else is interviewing you, someone else has put you on the pedestal. It's not you going, here's my stuff, all of this. And it is easier. So if you get that about like, I'm promoting myself and social, it's easier to say, look, I was recently featured on so much easier. So use that to your advantage. And again, for those people who get that about self-promotion, that's also the beauty of podcasts because you're not up there just pitching your services.

You're having a conversation. People are getting to know you. And in the last episode, we talked about relationships and relationships are so important and podcasts allow time for someone to feel like they're sitting in a room with us, having coffee, getting to know us, building what we call a parasocial relationship. And I'm sure many of you can relate. A lot of you have favorite podcasts. You feel like you know that person, right? If you've listened to hundreds of hours of someone, you feel like they're your friend. Maybe they're not.

But you can feel like that. And so that is the importance of this and it's the beauty of it. So they can get to know, like, and trust you. And the beauty of it too, is that it's not, one-on-one time. And as much as I love my one-on-one time with people, we all only have so many hours in the day. So when you can create pieces of content where people can get to know you, imagine how much quickly those relationships can become deep enough that they can trust what you're putting out there is actually going to be able to help them.

and they might want to buy your services. So instead of meeting with someone five times for five hours to make a purchase, you put out this podcast content, guest episodes and reels. Now they have these seven different touch points with you and they go, Hey, I really like Amy's work. I've really gotten to know her through this content. think that, you know, it's worth spending $45 to buy her whatever her digital asset and that's helped overcome those objections. So

Those are just a few of the wonderful things about podcast guesting. But if you're someone who's looking for how you can really position yourself differently in 2026 without a huge investment of writing a book or starting the own podcast yourself, like guest episodeing, it's it. ⁓ and definitely there's a bit of a learning curve of just learning where to find them, but you don't have to get too complicated on here. Go on a Facebook group, Jenna Kutcher's gold diggers.

Facebook group is great. You post in there, you'll get 40 podcasts, get people looking for podcast guests like that. So anybody can do this. Anyone can get on a podcast. So if you are committed to getting on a podcast this quarter, I would love to hear from you. Go ahead and drop me a note on my email and I will see you back in the next episode.