In this episode of AdTech | AlikeAudience, we covered a wide range of topics trending in the AdTech and MarTech spaces. It’s packed with expert insights on data transformation and customer relationship management.
Listen to Tim Martin as he points out from his decades of experience how basic tenets of the internet have remained consistent in advertising even when there have been radical transformations in the field otherwise. Together with Derek Fan, they discuss the need for businesses and organisations to adopt first-party strategies with the new regulations, investment in CDPs, the importance of CXM, and data enrichment.
Guests
Tim Martin
linkedin.com/in/agiledataconsultant
Derek Fan
Elice Lau
Host
Jessica Lam Hill Young
linkedin.com/in/hillyoung
In this episode of AdTech | AlikeAudience, we covered a wide range of topics trending in the AdTech and MarTech spaces. It’s packed with expert insights on data transformation and customer relationship management.
Listen to Tim Martin as he points out from his decades of experience how basic tenets of the internet have remained consistent in advertising even when there have been radical transformations in the field otherwise. Together with Derek Fan, they discuss the need for businesses and organisations to adopt first-party strategies with the new regulations, investment in CDPs, the importance of CXM, and data enrichment.
Guests
Tim Martin
linkedin.com/in/agiledataconsultant
Derek Fan
Elice Lau
Host
Jessica Lam Hill Young
linkedin.com/in/hillyoung