AdTech with AlikeAudience

The AdTech industry is constantly changing. With new trends every day, organizations cannot afford to miss out on what’s happening in the industry. Keep up with the latest solutions for the challenges that arise with each new wave of changes. Companies need to explore new and emerging channels to achieve growth and better results.AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and present you with diverse insights and perspectives offered by advertising executives, marketers, and leading agencies through a series of informational and engaging interviews on #Adtech #Leadership #DiversitySubscribe and stay informed!

Contributors

Host

Bosco Lam

Co-founder of AlikeAudience.
Addressability Working Member of iAB Tech Lab.
Expertise in behavioral economics and consumer data.

Passionate about empowering marketers to reach the target customers through connection of data and media and developing privacy-safe audience targeting solutions.

https://www.linkedin.com/in/lam-bosco/

Host

Derek Fan

Director of Business Development and Partnerships at AlikeAudience.
Currently leading data partnerships and BD initiatives with the ad tech and martech space (DSPs, DMPs, marketing clouds, media agencies, brands).
Experience in DaaS (Data as a Service) startups.
Spearheaded the launch of DSP and DMP products during his tenure at Nielsen’s eXelate and iCLick Interactive Asia Limited.

https://www.linkedin.com/in/derekfan16/

Co-host

Jessica Lam Hill Young

Brand Strategist for AlikeAudience.
Director of “the brand creatives,” a boutique agency that designs complete brand experience for growing businesses.
Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain.

https://linkedin.com/in/hillyoung