AdTech with AlikeAudience
The AdTech industry is constantly changing. With new trends every day, organizations cannot afford to miss out on what’s happening in the industry. Keep up with the latest solutions for the challenges that arise with each new wave of changes. Companies need to explore new and emerging channels to achieve growth and better results.AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and present you with diverse insights and perspectives offered by advertising executives, marketers, and leading agencies through a series of informational and engaging interviews on #Adtech #Leadership #DiversitySubscribe and stay informed!
Episodes
16 episodes
The Importance of Data Collaboration and the Future of AdTech - Part 2
Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the im...
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Episode 15
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27:48
The Importance of Data Collaboration and the Future of AdTech - Part 1
Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the im...
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Episode 15
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25:55
How Advertisers Should Cope With a Post-Cookie World and The Importance of First-Party Data With LiveRamp Head of SEA, Seow Ping Tan
Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAud...
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27:30
How to Secure Data Collaboration and User Privacy in the New World of Data Clean Rooms
Tune in to episode 13 of AdTech | AlikeAudience, where Director of Business Development & Strategy Juan Baron an...
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32:30
How to Kick-Start your Programmatic Advertising Career with Expert Trainer Helene Parker
Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience...
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29:34
The New Post-Pandemic Digital Consumer Landscape, With AlikeAudience Co-Founder Bosco Lam
In the eleventh episode of AdTech | AlikeAudience, Bosco Lam, Co-founder of AlikeAudience, discusses th...
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19:45
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The Future is Multi-Channel Marketing: Nailing your AdOps Strategy During Challenging Times with Sophie Eom, CEO of Adriel
In the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of
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33:42
Reaching Voters with Programmatic Media Buying: Strategies by IQM
In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-fi...
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31:04
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Growth Marketing in AdTech: B2B vs B2C with Jonny Chan
In the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc.,
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33:43
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Open Internet vs Walled Gardens: Breaking Myths about Supply-side Platforms with PubMatic
In the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open in...
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24:48
Diversity - The Future of Successful Marketing
In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of...
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32:13
How People-First Culture Drives Innovation with Lawrence Lo, Managing Partner of PHD Media
In the fifth episode of AdTech | AlikeAudience, Managing Partner at PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam, discusses building successful teams, empowering le...
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33:07
No Barriers to Women Leadership, With Dentsu Media CEO Anna Chan
International Women’s Day is here! It’s the best time to discuss one of the topics we at AlikeAudience are truly passionate about, Women’s Leadership! On this episode of Adtech | AlikeAudience, we have two high-powered dynamic women with signif...
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Episode 4
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25:47
Delivering Exceptional Customer Experiences in a Digital First World with Tim Martin of Merkle Australia
In this episode of AdTech | AlikeAudience, we covered a wide range of topics trending in the AdTech and MarTech spaces. It’s packed with expert insights on data transformation and customer relationship management. Listen to Tim Mar...
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27:06
APAC Spotlight: CTV Growth Markets and Strategies for APAC Advertisers
Having discussed the massively growing CTV space and combating ad frauds in the last episode, Adtech | AlikeAudience is back with the next episode to discuss the potential of the CTV space with particular attention to the Asia Pacific region.
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23:27
CTV for Advertisers: Fraud, Attribution, and Strategies
CTV (Connected TV) advertising is growing massively and Covid has only further accelerated this growth in the last couple of years. With audiences shifting to CTV from traditional linear TV, the advertisers are following. In 2020 alone, CTV ads...
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24:09
