Open Internet vs Walled Gardens: Breaking Myths about Supply-side Platforms with PubMatic

In the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between AlikeAudience and PubMatic to bring audience segments to the supply side. 

Tune in to find insights on: 

• What supply-side platforms are and how they drive ROI for marketers
• The differences between SSPs on the open internet and on walled gardens
• How marketers should allocate their ad spend between open internet and walled gardens
• The differences between free audiences and paid audiences 
• Strategies to implement when choosing a supply-side platform

Brandon Lee

linkedin.com/in/bsclee

• Director, Data and Audience APAC at PubMatic
• Specializes in data and identity partnerships, building marketplaces, stakeholder management, commercializing business assets, and pre and post-sales support for programmatic advertising
• Passionate about new technologies and trends 

Bosco Lam

linkedin.com/in/lam-bosco

• Co-founder of AlikeAudience
• Addressability Working Member of iAB Tech Lab
• Expertise in behavioral economics and consumer data
• Passionate about empowering marketers to reach their target customers through connecting data and media, and developing privacy-safe audience targeting solutions

Jessica Lam Hill Young
linkedin.com/in/hillyoung

• Brand Strategist for AlikeAudience
• Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing companies in technology 
• Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain