AdTech with AlikeAudience
The AdTech industry is constantly changing. With new trends every day, organizations cannot afford to miss out on what’s happening in the industry. Keep up with the latest solutions for the challenges that arise with each new wave of changes. Companies need to explore new and emerging channels to achieve growth and better results.AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and present you with diverse insights and perspectives offered by advertising executives, marketers, and leading agencies through a series of informational and engaging interviews on #Adtech #Leadership #DiversitySubscribe and stay informed!
AdTech with AlikeAudience
The Importance of Data Collaboration and the Future of AdTech - Part 1
Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig.
Tune in to get intriguing insights on:
- How data collaboration has been progressing in Europe
- The biggest growth opportunities in the data space
- The importance of delivering consented audiences to brands
- Privacy-compliant consented audience delivery for ensured data compliance
- The impact of Google’s cookie saga
- Challenges companies face when reaching target audiences
- Pain points in the AdTech industry
- Global MarTech and AdTech predictions for the next two years
Adrian Williams
https://www.linkedin.com/in/adrianywilliams/
- Head of Strategic Data Partnerships & Corporate Development of OnAudience
- More than 20 years experience in Media and Data
- Founder, Director, and Advisor for multiple companies
Bosco Lam
https://www.linkedin.com/in/lam-bosco/
- Co-founder & CEO of AlikeAudience
- Addressability Working Member of iAB Tech Lab
- Expertise in behavioral economics and consumer data
Duncan Craig
https://www.linkedin.com/in/duncanwcraig/
- Consumer Director (AdTech and Digital)
- Business and Technology journalist
- Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PR
Interested in learning more? Follow AlikeAudience for more on the AdTech industry
- https://www.linkedin.com/company/alikeaudience
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