DOTJ - Drinking On The Job

Episode 302:Ari Sussman, Eric Church, and JYPSI Whiskey—what happens when you stop playing it safe and trust your gut.

John Coyle Season 1 Episode 302

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JYPSI Whiskey is built differently—starting with heirloom grains and aging chosen for flavor, not efficiency, and driven by a fiercely independent ethos that traces back to Eric Church turning down a Jack Daniel’s signature bottling, an honor previously offered only to Frank Sinatra. Walking away from a massive payday, Church chose ownership over endorsement, helping build JYPSI as a whiskey rooted in craft, control, and creative freedom—made on its own terms, not someone else’s label. #ericchurchmusic #whiskeyjypsi #arisussman# thebaddishgroup



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