Everyone understands the basic formula of advertising: Advertisement + Visibility = Attraction. Seems easy enough, right? Not so fast. In today’s world of advertising, it’s not so much what you say but how, when, and to whom you say...

In today’s world smartphones have made it easier than ever to check your email. At any point throughout the day, you probably receive at least five emails from businesses marketing to you. How many of you just delete the emails unless the subje...

B-roll is a term used to describe secondary footage, often used as cutaway footage, to provide context and visual interest to help tell your story.

Your domain, or website address, is the face of your business online. It is how people find your business, contact your business and learn more about the services/products you offer. Most business owners would probably not know who actually own...

Are you the type that thinks first impressions are overrated? Well, it may be time to change your opinion. Did you know? Recent studies have shown that human beings ...