Everyone understands the basic formula of advertising: Advertisement + Visibility = Attraction. Seems easy enough, right? Not so fast. In today’s world of advertising, it’s not so much what you say but how, when, and to whom you say...

In today’s world smartphones have made it easier than ever to check your email. At any point throughout the day, you probably receive at least five emails from businesses marketing to you. How many of you just delete the emails unless the subje...

B-roll is a term used to describe secondary footage, often used as cutaway footage, to provide context and visual interest to help tell your story.

Your domain, or website address, is the face of your business online. It is how people find your business, contact your business and learn more about the services/products you offer. Most business owners would probably not know who actually own...

Are you the type that thinks first impressions are overrated? Well, it may be time to change your opinion. Did you know? Recent studies have shown that human beings ...

Did you get your hat? Check. What about your bag? Check. Tickets? Oh, no.A good checklist could be the difference between arriving at your flight on time or missing out on a relaxing vacation. Well, marketing is no diff...

What’s SEO? Does it matter? Well, yeah. Yeah, it does. We’ve written about it before. SEO stands for “search...

Making good videos is hard. Out of the billions of marketing videos produced, only a fraction ever convey the right message. It doesn’t have to be that way. Careful planning will help you increase your chances of producing a great video.

We live in the age of “the brand.” Companies have brands. People have brands––you have a brand. From an initial handshake to an online presence,

Filming on-camera interviews can be intimidating and uncomfortable for people. Learn our five on-camera interview tips! 

It is vital to successfully connect with your target audiences at the right location and time. With consumers spending so much time on the internet these days, the place for a business to take advantage of those connection opportunities is o...

In the world of video production, an important element is helping individuals to tell their stories on camera.  Filmed interviews are used to convey information and experiences directly to the camera. This episode gives you five tips for i...

Episode 10 - Recruitment Marketing 101 Part 2 | IAM Podcast

Recruitment marketing is way for organizations to locate, attract, engage, andeventually nurture inbound talent. Covid-19 has thrown the job market intoturmoil, but with a few helpful tips and trackable initiatives, companies will easil...

What makes a great video? Well, a great production right?! Yes, that’s a big part of it. However, lot’s of things go into making a video great. A great video usually starts with intentional pre-production or planning. Then, a clear and focused ...

As digital marketing strategies evolve a question that often comes up is whether or not email marketing is important. In short, the answer is yes. Why is email marketing important for a brand though? Email marketing provides a brand the opportu...

As of October 2021, there were 4.55 billion active social media users across the world, which equates to 57.7% of the overall population. DatareportalGiven those astonishing numbers, it should not come as a surprise to you that both markete...

Episode 5 - 3 Top Wordpress Plugins for Website Design

Episode 4 - Five Steps For Developing A Strong Marketing Plan

Episode 3 - The Need for Search Engine Optimization and Reasons Why it is Important

Episode 2 - 5 Tips for Developing a Social Media Marketing Strategy

Episode 1 - The Art of Storytelling in Video Production