Episode 16 - 4 SEO Tools You Should Be Using | IAM Podcast

What’s SEO? Does it matter? Well, yeah. Yeah, it does. We’ve written about it before. 

SEO stands for “search engine optimization.” In layman’s terms, SEO optimization is the means of improving your site’s visibility when people search for products or services related to your business. The higher your visibility in search results, the more likely customers will be to interact, invest time, and purchase from your company.