Episode 22 - 3 Reasons to Consider Geotargeting in Your Digital Advertising Strategy | IAM Podcast

Everyone understands the basic formula of advertising: Advertisement + Visibility = Attraction. Seems easy enough, right? Not so fast. 

In today’s world of advertising, it’s not so much what you say but how, when, and to whom you say it. One of the ways marketers and advertisers focus on this narrow approach to clientele and retention is through geotargeting.