PIE-Cast

Brought to you by Profitable Ideas® Exchange, the PIE-cast is your monthly soundbite for business development insight and strategy. Our episodes feature a variety of executive perspectives focused on the importance of building authentic trust and credibility and earning the right to win new work with clients. A great, succinct listen for interests in business development, marketing, growth, voice of the customer, and business strategy.

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PIE-Cast

PIE-Cast Episode 25 - Sarah Cincotta on the Unifying Power of Rebranding (and Disney!)

May 02, 2024 • Profitable Ideas® Exchange • Episode 25

In this month's episode, TJ connects with Sarah Cincotta, Director of Global Marketing at Aperian. They discuss the complicated but important nature of going through a rebrand, why using a partner in the process helped Aperian focus on the internal mission and adoption, and shared how a lot of that inpspritaiton comes from brands like Disney who have a powerful story and energy when you see their logo.

You can connect with and learn more about Sarah via LinkedIn. If you have feedback about the show, would like to be a guest, or would like to learn more about working with PIE, please contact TJ at: tdennis@profitableideas.com.

You can learn more about our books, How Clients Buy and Never Say Sell, by visiting our website.

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