How You Pictured It
Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and downs of being a business owner and parent. Listen in for short weekly episodes on a variety of topics including pricing, marketing, social media, and mindset. Find more from Kate at dearkatebrandstrategy.com
Episodes
70 episodes
How to make ai sound like you
In today’s episode, I’m sharing how you can use AI tools like ChatGPT or Claude to actually amplify your voice, not replace it. Whether you're a coach, creative, or personal brand, these simple strategies will help you collaborate with...
•
11:13
The 5 Questions Your Homepage Must Answer to Convert Clicks to Clients
Five Essential Questions Your Homepage Must AnswerYour homepage is more than just a welcome mat; it's a snapshot of your entire business. In this video, we cover five critical questions every homepage needs to answer to convert visitors...
•
5:27
7 Ways AI Can Help You DIY Your Website
Ever feel like building a website is an impossible task? You’re not alone! But what if you had a virtual assistant helping you every step of the way? That’s exactly what AI can do! In today’s episode, I’m breaking down 7 powerful ways...
•
7:48
How to Create Brand Guidelines for Consistent, Easy Marketing
Struggling to create content that feels right for your brand? You're not alone! Whether you're DIYing your marketing, using AI, or outsourcing, inconsistent branding could be the reason why your marketing isn’t working as well as it should....
•
7:19
STOP Believing These Website Myths! (They’re Holding Your Business Back)
If you’ve been putting off building or updating your website because it feels overwhelming, expensive, or just plain frustrating—you’re not alone. But here’s the truth: your website isn’t just an online brochure or a digital business card. I...
•
Season 1
•
9:25
How Blogging Boosts SEO and Marketing for Small Businesses in 2024
Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great w...
•
7:36
Building Strong Client Relationships with Enneagram Marketing: Tips for Small Business Success
In this episode of the How You Pictured It Podcast, we explore how to build meaningful client relationships through the power of Enneagram marketing. If you're a small business owner in service-based industries like ...
•
6:09
Using Brand Enneagrams to Market Your Small Business
In this episode, I introduce the concept of brand Enneagrams, a tool designed to help service-based business owners understand their brand's unique personality and strengths. I explain the importance of standing out in today's competitive marke...
•
8:14
7 lessons for DIY Website Builders
This week, I dive into essential tips for anyone looking to take the plunge into building their site, touching on the importance of selecting the right platform, the power of starting with a solid template, and learning just what you need - not...
•
Season 1
•
Episode 61
•
10:40
Turning Symptoms into Sales for Your Small Biz
So many small business owners make the mistake of misdiagnosing business issues due to focusing on the wrong symptoms. Today I'm sharing how I pinpoint the symptoms of problems in my business with tools and data. We talk about the use of analyt...
•
Season 1
•
Episode 60
•
11:52
Using AI for Market Research
This week we're talking about the power of market research in creating your offers and attracting your dream clients. But we're putting a spin on it! Market research can be a very time consuming and costly endeavor especially for solopreneurs. ...
•
Season 1
•
Episode 59
•
12:54
A quick pep talk: Done is better than perfect
Sitting with things unfinished, unpublished, and maybe even unstarted for fear of it not being perfect? Listen in to this quick pep talk about the power of getting things done and letting the perfectionism go.
•
Season 1
•
Episode 58
•
2:31
Simple Smart SEO: Practical Tips for Improving Your Website's Search Rankings
Get the Website That Sells Launch List: https://dearkatebrandstrategy.com/listWelcome back to 'How You Pictured It'! It’s been a while since our last get-together, and I'm thrilled to...
•
Season 1
•
Episode 56
•
14:15
Perfecting Your Power Pitch and Networking with Intent with Lisa Raebel
Today I'm chatting with Lisa Rebel of Rebel Girl Marketing, an expert with over 30 years of experience in corporate America in sales and marketing. Lisa discusses the importance of networking for business success and shares practical tips on cr...
•
Season 1
•
Episode 56
•
34:08
How to Procrastinate Well with Liz Wolfe
In this episode, the I'm chatting with Liz Wolfe of Liz Wolfe Coaching about the topic of procrastination. First, Liz shares her journey from a corporate career to becoming a business coach for entrepreneurs and how she's built her business to ...
•
Season 1
•
Episode 55
•
38:02
How to prioritize happiness in your business with Christine Michaelis
In this episode with Christine Michaelis of Creative Startup Academy, we're talking about how to get more happiness in your life and in your small business. She shares her journey towards happiness and wellbeing, a topic she deeply ...
•
Season 1
•
Episode 54
•
30:03
Before you set your goals, do THIS: 2023 Closing Duties
In this episode of "How You Pictured It," we walk through a comprehensive end-of-year reflection process, designed specifically for creative solopreneurs. As 2023 draws to a close, it's the perfect time to look back on your projects, client int...
•
Season 1
•
Episode 53
•
8:49
Sustainable marketing using Pinterest with Laurel Vines
In this episode, I'm chatting with Laurel Vines of Vineyard Creative Co, the go-to expert on web and Pinterest strategy. She's spilling the beans about why Pinterest is a game-changer for businesses. Laurel is all about using Pinterest as...
•
Season 1
•
Episode 52
•
26:39
DIY your business finances with Erika Millard Bookkeeping
Erika Millard on Empowering Small Business Owners through BookkeepingThis podcast episode features Erika Millard, a bookkeeping coach specializing in supporting female entrepreneurs. She educates listeners about her unique coaching serv...
•
Season 1
•
Episode 51
•
26:10
Aligning your business to fit your version of success
In today's milestone episode of the 'How You Pictured It' podcast, I talk about the idea of aligning personal values and priorities with entrepreneurial goals. I talk about the roots of starting the podcast and my experiences over 12 years as a...
•
Season 1
•
Episode 50
•
9:44
Time Management and Setting Goals with Brittnie Renee
Brittnie Renee is back for another episode of How You Pictured It!Her business has taken a little pivot and she's launched a brand new planner designed for Photographers to help you manage your time and reach your goals. In...
•
Season 1
•
Episode 49
•
24:19
The Magic of Your Story in Marketing with Susan Coelius Keplinger
Join me for the interview with Susan Coelius Keplinger, owner of Force of Nature.Susan shares valuable insights on evaluating marketing efforts, utilizing AI, and harnessing the power of testimonials and influencers. Additionally, she s...
•
Season 1
•
Episode 48
•
37:02
The Power of Using Your Voice with Ziza Natur
In this episode of "How You Pictured It," host I interview Ziza Natur, a visibility strategist and public speaking coach. Ziza shares her expertise on how speaking opportunities can help entrepreneurs grow their businesses successfully....
•
Season 1
•
Episode 47
•
22:19
Seasons of Motherhood and Entrepreneurship with The Motherhood Mentor
In this episode I talk with guest expert, Rebecca Dollar, The Motherhood Mentor, about seasons of motherhood and entrepreneurship and how our businesses shift with our life. We talk about:- Capacity- Managing your energy and expecta...
•
Season 1
•
Episode 46
•
47:32
Instagram Marketing for Creatives with Sunny Social Collective
In this episode, I'm doing a deep dive interview with Hannah Hoffman of Sunny Social Collective. We are talking all about Instagram and how to effectively market your small business with this platform. We cover: How...
•
Season 1
•
Episode 45
•
49:25