It's an Inside Job

The Contrarian Mindset: Moving Through Imposter Syndrome.

Jason Birkevold Liem Season 7 Episode 32

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This week on BiteSize Fridays, we unpack something that touches nearly everyone—imposter syndrome. Whether you're stepping into a new role, leading a team, or just pushing yourself into uncharted territory, that quiet inner voice questioning your competence can creep in.

In this episode, I share Joseph’s story—a talented graphic designer whose outward success masked a constant fear of being “found out.” Despite praise and achievement, he struggled to see his own value.

We walk through how Joseph learned to challenge this deeply ingrained mindset and gradually replace it with something stronger—a contrarian mindset rooted in self-worth, reality, and resilience.

Joseph applied several contrarian strategies to rewire his thinking:

  • Practicing self-worth
  • Focusing on reality, not emotional distortion
  • Challenging unrealistic standards
  • Letting go of fixed outcomes
  • Practicing courage and vulnerability
  • Embracing obstacles as opportunities
  • Using mindfulness and reflection to build awareness

Joseph’s journey reminds us that overcoming imposter syndrome isn’t about faking confidence—it’s about reconnecting with the truth of our capabilities, learning to trust ourselves, and shifting how we respond to fear and doubt.

Additional Resources:
Interested in building a contrarian mindset for resilience, fortitude, and psychological strength? Check out the other episodes in this series linked in the show notes, and subscribe to It’s an Inside Job for more insights on resilience, well-being, and personal growth.

Part 1 – Discover the Power of The Contrarian Mindset: A New Approach to Rewiring Your Brain for Resilience and Growth

Part 2 – Discover the Power of The Contrarian Mindset: A New Approach to Rewiring Your Brain for Resilience and Growth

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[0:00] Music.

[0:08] Well, welcome to It's an Inside Job Bite Size Fridays, your weekly dose of resilience,

[0:13] optimism, and well-being to get you ready for the weekend. Now, each week, I'll bring you insightful tips and uplifting stories to help you navigate life's challenges and embrace a more positive mindset. And so with that said, let's slip into the stream.

[0:27] Music.

[0:35] In our last series, we explored the 12 skills of the contrarian mindset. Skills that challenge conventional thinking and help us build true resilience. But resilience isn't just about what we cultivate. It's about what we confront. That's what this series is all about. Over the next 15 Bite-sized Friday episodes, we'll take a hard look at the fears and unhelpful mindsets that hold us back. The ones we all face but rarely talk about. For example, the fear of failure, the fear of vulnerability, fear of change or uncertainty, the fear of conflict, the imposter syndrome, or the weight of perfectionism. These fears don't just slow us down, they quietly shape our decisions, limit our potential, and keep us stuck in patterns that no longer serve us. Most self-help advice teaches you how to work around these fears. This series challenges you to face them head on. Because if we want real growth, deep, lasting change, we can't afford to ignore what makes us uncomfortable. Contrarian thinking isn't about being difficult for the sake of it. It's about questioning default reactions, breaking free from limiting beliefs, and seeing challenges from an angle most people overlook.

[1:49] So let's cut through the noise, break the patterns, and reshape the way we think, one fear at a time. One unhelpful mindset at a time.

[1:58] Music.

[2:10] Today, we are going to tackle that mindset that we call the imposter syndrome. Now, the imposter syndrome is quite ubiquitous. You may not be feeling it right now, but maybe perhaps earlier in your career, you did in some certain segments, or perhaps you've just got promoted. Perhaps you've just received your first position. Perhaps you're leading a team or a department or a project. Maybe you've been given new responsibilities, and all of a sudden, this self-doubt, this self-criticism that we call the imposter syndrome has kind of bubbled up. It is that mindset where we fear that someone has made a mistake. Someone has added out of charity and put us in a position. And all it's going to take is one mistake from us to see that we are incompetent. And that is a fear. And that is a real fear that many of us deal with.

[3:05] You know, Leonardo da Vinci once said, the greatest deception men suffer is from their own opinions. And of course, this applies to men and women. But the contrarian mindset is this, it's about recognizing and embracing your own authentic achievements and over time, shifting from self-doubt to self-confidence to overcome the imposter syndrome. So today, I'm going to kick it off as I usually do with the clients. And again, I've changed the name in the industry of the clients. So let me introduce you to Joseph. Joseph is a talented and well-regarded graphic designer at a leading marketing firm. His creative work earned him both respect and recognition, and he was often seen as a rising star within his industry. Despite his outward success, Joseph was plagued by a deep and persistent feeling that he didn't truly deserve his achievements. This mindset was a classic case of the imposter syndrome, a psychological pattern where individuals doubt their accomplishments and fear being exposed as frauds.

[4:09] Joseph's struggle became particularly intense during a high-profile project. He was tasked with creating a visual campaign that could redefine the firm's approach to digital marketing. Although his track record was impressive, Joseph felt overwhelmed by the weight of expectations. Despite his previous successes, well, he harbored a deep-seated fear that he was only pretending to be capable, and that sooner or later, his colleagues would discover his incompetence. Now, this fear manifested in various ways. Joseph would overwork, obsessively, double-checking, even triple-checking every detail, yet never feeling satisfied with the final product. Now, logically, he knew he was doing a good work, but it was the emotional doubt that hampered him that he spent so much time checking every detail. Apologies and disclaimers often accompanied his presentations, a defense mechanism to preempt the criticism he feared was inevitable. Ironically, his over-preparation and humility only reinforced his professional image, as others mistook his behavior for dedication and graciousness.

[5:21] The turning point came after Joseph received accolades for his innovative campaign. Instead of feeling proud or accomplished, he was consumed by an overwhelming sense of fraudulence. This dissonance between the external validation and his internal self-doubt was jarring. And at this moment, Joseph decided to confront the reality of his imposter syndrome. Now, in my coaching sessions with Joseph, it wasn't a one-time thing. This evolution of moving from self-doubt to self-confidence and quieting down the imposter syndrome, well, it was like a dimmer switch. It took time to develop this new pattern of thinking, this contrarian mindset.

[6:03] And in the case of Joseph, his imposter syndrome never fully disappeared. It always was there lurking on the edges of his conscious mind. But he knew, he recognized through our coaching session that those patterns of thinking were just that, patterns of thinking. They were not who he was. It did not define his identity. And so when he would feel the imposter syndrome, well, he would recognize it as a pattern and compartmentalize it and just saying, okay, there goes the reaction. That's my brain doing its thing to try to protect me. Then he would override that pattern by being self-aware of what was going on, showing self-compassion that he was learning and adapting and using self-efficacy to employ the contrarian strategies that I will outline now. Now Joseph used a number of the contrarian mindset strategies but they weren't always all running in parallel. He would use one and then he would learn another. Sometimes they would run in parallel. Sometimes he would pick and choose but over time these strategies helped him override his imposter syndrome and to adopt a contrarian mindset.

[7:16] Practicing self-worth. He began by learning to accept and internalize his achievements. He worked on recognizing his skills and his talents for what they were, a genuine reflection of his hard work and creativity, rather than the mere luck or timing. This was a crucial first step in rebuilding his self-worth. Focusing on reality and not emotional reality. Joseph's feelings of being a fraud were based more on emotion than reality. This strategy helped him differentiate between his feelings and the objective evidence of his competence. By focusing on the reality of his accomplishments rather than his distorted emotional perception, well, Joseph started to see his value more clearly. Challenging Unrealistic Standards Like many who suffer from imposter syndrome, Joseph had set impossibly high standards for himself. He learned to challenge these standards, recognizing that perfection was neither attainable nor necessary for success. This shift in his mindset allowed him to set more realistic goals and reduce the pressure he placed on himself. Letting go of fixed and desired outcomes. He often tied his self-worth to specific outcomes, believing that only perfect results would validate his abilities, that would prove his worth and his value to his colleagues.

[8:41] But by letting go of these fixed expectations, well, he began to appreciate the process of his work rather than just the result.

[8:51] Which did help a lot alleviate some of his anxiety. So his focus shifted to his efforts and his actions and not always fixating 100% of his attention on the outcome. Practicing courage. Opening up about his feelings around feeling like an imposter with trusted colleagues, well, it required massive amounts of courage.

[9:13] When Joseph shared his experiences, he discovered that many had felt the same way in different careers. This openness provided him with support and helped normalize his feelings, reducing their power over him. Again, logically, Joseph knew that many people felt this way, felt the imposter syndrome. But to actually articulate it during our coaching sessions, well, it actually liberated him from those fears. Once they were out there, he could see them, he could judge them, he could decide what he wanted to do with them. Those imposter syndrome feelings didn't have to rule each and every behavior or action that he did. Embrace obstacles as opportunities. Joseph began to view the challenges of his work not as tests of his worth, but as opportunities to learn, grow, and develop. This mindset shift, well, it allowed him to approach his projects with more curiosity and less fear and anxiety. And what that did in turn was foster a healthy, more resilient attitude toward his work. The old Joseph would see a mistake as a sign of his incompetence. The new Joseph, taking on the contrarian mindset, saw a mistake as a learning point, as an opportunity to hone his skill.

[10:31] Mindfulness and Reflection Regular mindfulness practices help Joseph stay grounded and more aware of his thought patterns. Reflection, well, it allowed him to identify when imposter syndrome was taking hold. It allowed him to counter these thoughts with a more balanced and rational perspectives. It was in these reflection moments, these were those coaching sessions I had with Joseph, that allowed him to articulate his fears and anxieties, to share his thoughts and emotions around his self-doubt about his fears of being seen as a fraud or as being incompetent. But it's through voicing and giving life to abstract thoughts and emotions that provided him the opportunity to adopt a more contrarian mindset, to find a healthier way of approaching work, his projects, and his colleagues.

[11:22] Now, some final reflections. Joseph's experience with imposter syndrome is a reminder of how distorted self-perceptions can cloud our understanding of our abilities and our achievements. It's through implementing strategies from the contrarian playbook that Joseph learned to confront and dismantle the irrational fears holding him back. It's by practicing self-worth and focusing on the reality of his achievements that he began to internalize his success, rather than attributing it to external factors. Challenging unrealistic standards and letting go of rigid expectations, well, it allowed him to set more achievable goals and in turn reduced the pressure he felt to prove himself constantly. Moreover, embracing obstacles as opportunities and practicing mindfulness, well, it helped him cultivate a more resilient and confident mindset. You know, Joseph's story, it illustrates that overcoming imposter syndrome is not about inflating our ego, but about developing a more balanced and accurate view of our skills and our accomplishments.

[12:25] It's about recognizing that everyone experiences self-doubt sometimes, but these feelings do not define our abilities or our worth. Joseph's development from self-doubt to self-recognition, it offers valuable insights for any one of us who is struggling with similar feelings. By applying the right strategies and shifting our mindsets, well, we can move beyond imposter syndrome. We can truly appreciate our own capabilities, our knowledge and experience, and we can find greater confidence both in our personal and professional lives. And sometimes all it takes is to look over our shoulders from the trailhead of where we began to where we are now and to see all the mistakes we've made, all the faults and the fumbling of the ball, but how we picked up and learned and adapted and moved on and find ourselves where we are presently. And it's through those reflections that that can build self-confidence and squash

[13:21] self-doubt and squash imposter syndrome. Now, if any of these skills you are interested in learning more about, well, I've dedicated earlier episodes of Bite Size Fridays to explore each of these skills of the contrarian mindset. And if you have any questions, simply reach out. I'll be more than happy to have a conversation with you.

[13:45] If you're curious to know how to build a contrarian mindset for greater resilience, fortitude, tenacity, psychological strength, and a sense of well-being, well, you'll find the links to the other episodes in this series in the show notes. So make sure you hit that subscribe button. And I'll be back next week with my long-form conversational episodes on Monday and the latest Bite Sites episode on Friday. And have yourself a relaxing and rejuvenating weekend.

[14:12] Music.


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