It's an Inside Job

The Leadership Skill Most People Ignore: Balancing Purpose and Process (The Poet & The Plumber)

Jason Birkevold Liem Season 9 Episode 1

Get in touch with us! We’d appreciate your feedback and comments.

Are you leading with clarity and structure—or are you unintentionally relying too much on inspiration or too much on systems?

Discover how balancing meaning and mechanism—the “poet and the plumber”—can improve your leadership, strengthen your routines, and increase follow-through. This episode breaks down practical tools, including the pre-mortem, to help you align purpose with process at work and in your personal projects.

Key Takeaway Insights & Tools 

Leadership requires balancing meaning (poet) and mechanism (plumber).

When one dominates, progress stalls—ideas lack structure or systems lack purpose. (00:00:59–00:02:08)

The poet creates clarity of purpose so people understand why their work matters.

This role provides coherence and direction, shaping judgment and prioritization. (00:03:06–00:04:31)

The plumber ensures systems, routines, and expectations actually support the stated purpose.

When plumbing contradicts narrative, engagement drops and friction increases. (00:04:31–00:06:25)

Imbalance leads to predictable failure: meaning without structure remains theoretical; structure without meaning becomes hollow.

Two common leadership traps are inspirational intent with no systems—or rigid systems with no unifying purpose. (00:06:25–00:08:19)

The pre-mortem is a practical tool that integrates meaning and mechanism.

By imagining success and failure before execution, teams reveal risks, responsibilities, and alignment issues early. (00:09:03–00:10:34)
Tools discussed:

  • Pre-mortem exercise
  • Success/Failure split-team analysis
  • Diagnostic questions: “Why?” for poetry, “How?” for plumbing (00:14:31–00:15:53)

Personal leadership also depends on poet–plumber balance.

Define why something matters before building habits, routines, or time blocks around it. (00:12:29–00:13:46)

Books Mentioned:

If you found this episode valuable, share it with someone who would benefit from strengthening their leadership or personal discipline.

Support the show


Sign up for the weekly IT'S AN INSIDE JOB NEWSLETTER

  • takes 5 seconds to fill out
  • receive a fresh update every Wednesday