Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#87 Bringing Innovation to the Humble Egg
Innovation in the food and beverage industry drives competition over big food flavour rotations and provides consumers with more choice.
My guest this week on the podcast is Mark Beattie, a self-proclaimed ‘innovation junkie, that has transformed the humble egg into a successful business catering to the hospitality sector.
Mark’s company, Eggzi, produces free range and pasteurised eggs for chefs and bartenders, and is a perfect example of how true innovation paired with strategy and systems can create a profitable business that doesn’t need to compete on price.
In this episode, Mark takes you through how innovating in many aspects of the business has driven their success, and why anyone should be able to do it. We delve into his journey of turning the unassuming egg into a market necessity, his steadfast commitment to the Blue Ocean Strategy as a defence against price wars, and why he’ll never ask his mum for feedback.
You’ll discover: How he uncovered an untapped buyer group.
🍳 Questions to ask yourself when innovating a new product to determine its viability.
🍳 Their focus on branding and packaging, and how it is helped their product ‘sell itself.’
🍳 How the Blue Ocean Strategy helped them outsmart big competitors on price.
🍳 Different models of innovation (outside of just product).
🍳 Why do you need to account for a ‘worst case scenario’ at the start?
🍳 How the egg shortage transformed their business for the better.
LINKS & RESOURCES
- Your Free Pitch Plan
- Become A Festival Insider
- Pricing for Distribution workshop re-release
- Eustralis Distributor
- Stephanie Martin Design
- Blue Ocean Strategy
- Cian From GymBod episode #27
- GymBod episode #65 on Spotify
- GymBod episode #65 on Apple
- Scaling Up book
- Eggzi website
Season 16
Season 16, out now, is 'Planning Season' and is being presented by Foodpreneurs Festival - a must-attend event dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists, distributors and investors together under one roof.
Here’s why you should be there:
- Thousands of stockists looking for new products for their shelves.
- A chance to pitch for funding + mentorship to scale your brand.
- Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
- ‘Brand Story Studio’ - 1:1 help with your messaging strategy - you'll leave with your founder story dialled in (THIS IS NEW!)
- ‘Distributor Lunch & Learn’ opportunity to speak directly with distributors about how they work and what they need you to do to work successfully with them.
- Opportunities to get recognised and get your brand in front of brand owners, buyers, media, industry specialists, distributors and investors.
- If you’re an Industry Specialist, tap into a highly engaged, niche audience.
- And much, much more.
Schedule May 21-22 in your diary and click this link to see how you can be part of it.
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