Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Episodes
133 episodes
#133 How EatKinda’s Cauliflower Ice Cream is Disrupting Freezers & Scaling Smarter
Scaling a frozen food brand? It’s not for the faint-hearted. Cold chain logistics, merchandising nightmares, and razor-thin margins make it one of the most challenging categories in the game.But Mrinali Kumar, CEO and co-founder of EatKi...
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Season 13
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Episode 133
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51:21
#132 Plant-Based Milk, Powered by Data: How Drink Nimbus is Disrupting the Industry & Tackling Waste
Alexandra Bekker, founder of Drink Nimbus, is on a mission to shake up plant-based milk and the sustainability issues that come with it. After a highly successful eCommerce career, she discovered the shocking truth: 138 billion long-life carton...
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Season 13
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Episode 132
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1:00:23
#131 From Kitchen to Retail: How Six-Eyed Scorpion Crispy Chilli Oil is Winning Shelf Space
Sandra Seah, founder of Six-Eyed Scorpion, has built a premium, seriously flavourful crispy chilli oil brand that’s shaking up the condiment aisle. Voted #1 chilli oil by Gourmet Traveller, her range blends bold Singaporean flavours wi...
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Season 13
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Episode 131
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52:29
#130 Burnout to Breakthrough: How Laura Allan Scaled Isaac’s Snacks
Burnout is a real challenge in the industry. Many Foodpreneurs start their businesses as a side hustle - juggling production, marketing, sales, packing, and every other task that comes with running a business solo.But it doesn’t have to ...
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Season 13
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Episode 130
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1:07:28
#129 From Side Hustle to Shelf: How Solbevi is Taking on Aperol
You’ve got the vision - but do you have the supply chain to scale it?For episode 129, I sat down with Stefan Di Benedetto, founder of Solbevi, the limoncello spritz brand shaking up the drinks industry across Australia and New Zealand. H...
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Season 13
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Episode 129
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50:12
#128 Burnt Out & Broke: How to Afford a Co-Manufacturer
You’re burning out – but still not paying yourself a wage. So how do you afford a co-manufacturer without cutting corners?In episode 128 we’re getting real about the biggest challenge many Foodpreneurs face: you’re working non-stop, but ...
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Season 13
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Episode 128
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46:24
#127 The Boring Secret to Business Success
Business isn’t always exciting - and that’s exactly the point.In episode 127 of Foodpreneur with Chelsea Ford, we’re kicking off Season 13 with a solo session that dives into a truth many overlook: success isn’t about chasing shiny new s...
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Season 13
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Episode 127
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20:52
#126 Bae Juice: Building a Multi-Million Dollar Brand from Just One Product
Spotting a gap in the market often sparks the creation of something truly innovative - and that’s exactly what happened for Tim and Liam from Bae Juice. They saw the need for a reliable hangover solution and turned it into a thriving business. ...
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Season 12
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Episode 126
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1:15:09
#125 Inside the Buyer’s Mind: An Interview with Roz White from White's IGA
When Roz White and her husband Michael started their first White’s IGA store 31 years ago, they weren’t just opening a business; they were planting roots. Fast forward to today, and they’ve grown into a Sunshine Coast icon with six stores, over...
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Season 12
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Episode 125
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1:13:41
#124 How Welly Grew from an Idea to a Must-Have Snack, One Insight at a Time
When Jarahad Valeri saw parents struggling to get kids to eat more fruits and veggies, he saw an opportunity. That spark led to Welly — a snack company that turns fruits and veg into kid-friendly, gut-healthy bites that parents can trust. Launc...
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Season 12
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Episode 124
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59:29
#123 How Brand Building and Pre-Launch Research Secured Kommunity Brew's Success
Mason Bagios didn’t set out to transform Australia’s drinking culture - but that’s exactly what happened when he chose to quit alcohol and embrace cleaner living. This personal journey inspired Kommunity Brew, a brand he co-founded to offer min...
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Season 12
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Episode 123
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1:08:00
#122 From Family Recipe to Beloved Brand: The Story of Springhill Farm
What began as her mum’s cherished muesli slice recipe, evolved into Springhill Farm, a brand house helmed by Fiona Whatley, bringing better-for-you, but equally delicious treats like Slice and Boodles to shelves across Australia. Together with ...
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Season 12
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Episode 122
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56:38
#121 Juicing Up the Market: The Story Behind Naked Rivals' Retail Revolution
Ever felt the frustration of squeezing lemons every day, only to watch the waste pile up? That’s exactly what sparked the creation of Naked Rivals frozen lemon and lime juice. The brand’s co-founders Andrew and Kate Gordon combined a passion fo...
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Season 12
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Episode 121
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54:15
#120 Grassroots Marketing: What To Spend Your Money On When You're Starting Out
Grassroots marketing strategies can propel food, drink, and pet food brands from zero to hero, and this episode is all about actionable, boots-on-the-ground tactics to get you there!Whether you're just getting started or looking to refin...
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Season 12
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Episode 120
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27:29
#119 From Product to Icon: How to Build a Brand People Can’t Ignore
From brand identity to building customer loyalty, this week’s episode of Foodpreneur with Chelsea Ford is packed with insights for emerging and challenger brand owners. I sit down with Hannah Murphy from Tracksuit and Matt Kowal from Naked Life...
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Season 12
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Episode 119
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1:04:15
#118 Preparing for the Golden Quarter: Q4 Retail Reviews & Festive Season Sales
For Foodpreneurs the countdown to Q4—the "Golden Quarter"—is officially on with just 16 weeks to go! This is the season with epic sales including Black Friday, Cyber Monday, and the Thanksgiving, Christmas, New Year periods; unsurprisingly, the...
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Season 11
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Episode 118
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15:48
#117 Scaling Efficiently From One Retailer to Over 7,500 Stockists
From an aspiring entrepreneur to the CEO of Australia’s leading 'better for you' frozen dessert brand, Cass Spies’ journey is a testament to grit and determination. In this week’s episode of Foodpreneur with Chelsea Ford, I sit down with Cass, ...
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Season 11
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Episode 117
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47:33
#116 Chef Shaun Quade: Manufacturing Real Food at Scale
From award-winning Executive Chef to consumer packaged goods creator extraordinaire, Shaun Quade’s journey is nothing short of inspiring. In this week’s episode of Foodpreneur with Chelsea Ford, I chat with the talented Shaun. Shaun and his lif...
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Season 11
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Episode 116
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50:55
#115 Accessing Grants to Grow Your Business
From unlocking funds through grants, and winning awards can both be a game-changer for your business. In this week’s episode of Foodpreneur with Chelsea Ford, I chat with Madonna Melrose, founder of Melrose International, about leveraging grant...
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Season 11
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Episode 115
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34:22
#114 From Market Stall to Major Retailers: Scaling Through a Focus on Experience Excellence
From tech exec to meal kit mogul, Ambika Malvia's journey is nothing short of inspiring. In this week’s episode of Foodpreneur with Chelsea Ford, I chat with the amazing Ambika, co-founder of Spicecraft meal kits. Starting from a humble market ...
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Season 11
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Episode 114
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34:43
#113 Specialty Distribution
From legal aspirations, to drama school, to brand owner and specialty distribution, it’s been an interesting (to say the least!) pathway to the F&B industry for my latest guest on Foodpreneur with Chelsea Ford podcast. This week I chat with...
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Season 11
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Episode 113
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52:11
#112 Preparing for a Buyer Meeting.
“Can you share advice for getting in contact with buyers” is a question I’m asked often. Brand owners can sometimes be afraid to make the approach. It’s understandable, buyers can be pretty elusive and appear on the horizon like demigods with d...
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Season 11
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Episode 112
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19:13
#111 Why CPG Businesses Fail.
Scaling a consumer packaged goods (CPG) business is like a box of chocolates, you never know what you’re going to get. There are so many options on how you can go-to-market and they all look shiny, delicious and different. But, what are the rea...
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Season 10
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Episode 111
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14:35
#110 Raising Funds For Your CPG Business.
What happens when you’re not from the consumer packaged goods (CPG) industry, you’ve managed to bag $1M dollars in investment (I know right!) and you want to scale a big food business? You move to the other side of the world and participate in ...
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Season 10
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Episode 110
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48:19
#109 Industry Insights from Foodpreneurs Festival 2024
Buyers inside the Pitch Hub at Foodpreneurs Festival told me what brands and products they really loved and wanted to see more of. Would you like to know what they told me? How handy would it be for you to understand why some brands were ...
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Season 10
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Episode 109
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1:34:24