Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
Latest Episodes
#162 Scaling a Product: Questions to Ask a Co-Manufacturer
Finding the right manufacturer is usually the key to scale. And getting it wrong doesn’t just slow you down. It costs you time and money.My guest today is Naishad Dalal, founder of Food Entrepreneurship Academy, also known as FEA Food In...
#161 How to Get Your Food Labelling Right and Use It to Your Advantage
Don't treat your label as the last thing you sort before going to print. Retail buyers assess your label before they'll taste your product. They have to. Competitors can scan your claims looking for grounds to report you. A formulation change —...
#160 Brand Campaigns: What Are They and How You Can Create One
What does it take to build a brand that lives in the hearts and minds of consumers without a big budget, a big team, or a big agency behind you?In episode 160 of the Foodpreneur with Chelsea Ford podcast, I sit down with Mirko Bonmassar,...
#159 What Investors Want to Hear. Lessons from a CPG Investor Hub Winner.
She was hyperventilating backstage. Her cards went everywhere. She ran over time. She was ready to congratulate someone else when they announced the winner.That winner was Theresa Dang from SUP Foods. Theresa won the inaugural CPG Invest...
#158 How to Source Ingredients, Scale Your Supply Chain and Back Yourself as a Small Brand
Your ingredient supply chain is the backbone of your product. Get it right from the start and everything else — ranging conversations, scaling production, landing major accounts — becomes a lot more manageable.The challenge is, most bran...
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