Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Podcasting since 2022 • 148 episodes
Foodpreneur with Chelsea Ford
Latest Episodes
#148 Marketing System for Food Brands: Clear, Consistent, Low Maintenance
Your product is great. People love it. But you're still struggling to sell it.Sound familiar?In episode 148 of the Foodpreneur with Chelsea Ford podcast, Chelsea chats with Jayne Gallagher, CEO and co-founder of Honey & Fox, a...
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Season 15
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Episode 148
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57:23
#147 Sales Is the Lifeblood: Bootstrapping a Beverage Brand
How do you build a beverage brand when the margins are slim and you have no outside funding and growth depends on you?You make sales your North Star. Every single day.In this episode of Foodpreneur with Chelsea Ford, I chat with O...
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Season 15
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Episode 147
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56:43
#146 How to Make Your Packaging Sell When You're Not There
Your product is great but is your packaging selling it when you're not there? Packaging is your silent salesperson so you need to make it work.In this episode of Foodpreneur with Chelsea Ford, I chat with Gwen Blake, founding director of...
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Season 15
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Episode 146
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43:11
#145 Collabs, Community Building & Why It's a Crime to Be Boring. Six-Eyed Scorpion's Brand Playbook.
You've got a great product. You're posting on social media. But are you actually building a community - or just racking up likes?In this episode of Foodpreneur with Chelsea Ford, I chat with Sandra and Jordana from Six-Eyed Scorpion, the...
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Season 15
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Episode 145
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53:14
#144 Test the Ingredients, Not the Cake: Marketing Decisions That Move Product
How do you really know if your packaging works? If your campaign will land? If your new flavour will sell?You ask the people who matter most - your customers. Fast.In this episode of Foodpreneur with Chelsea Ford, I chat with Anna...
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Season 15
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Episode 144
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56:26