Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
Latest Episodes
#170 The 4 Things You Can't F*ck Up to Scale and Exit Your Business
There are four things you cannot get wrong if you want to scale and exit a beverage or wider CPG business. Get one wrong, and it doesn't matter how good the rest of your business looks; you're leaking value somewhere you probably can't see yet....
#169 Scott Mendelsohn, Natural Raw C: What It's Taken to Get to $100 Million
How do you build a consumer packaged goods business that's breaking through $100 million in gross sales, entirely bootstrapped, with no outside investment?My guest today is Scott Mendelsohn, founder of Raw C, Australia's leading coconut ...
#168 Distributors: How to Make the First 90 Days Count
If you treat distributors like a sales opportunity to be won - like a grocery store, cafe, pharmacy, or speciality retailer - you'll go far. Unfortunately, most brand owners think landing a distributor is the finish line, a "set and forget." Th...
#167 How Nicky Jackson got her functional snack brand, Lioness, listed in 1900 Target US stores
Nicky Jackson has been a CPG brand owner before, so she knew the ropes. When she first talked to Target US, she didn't ask for a trial, she asked for 700 doors. What came next was a surprise even to Nicky. Target came back with an offer of over...
#166 How to Find the Right Audience and Be Confident About Where to Spend Your Promotional Dollars
Food and drink brands that stand for nothing fall for everything. And that doesn't work.In episode 166 of the Foodpreneur with Chelsea Ford podcast, my guest is Janice Williams from Universal Media Co, a digital marketing and publishing ...
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