Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Podcasting since 2022 • 157 episodes
Foodpreneur with Chelsea Ford
Latest Episodes
#157 How to Tell Your Brand Story So You Land the Listing and Make Sales
Pitching your story does not mean telling people everything about your product.Yet many do. When you're close to what you've built — every detail, every decision, every reason it's better — it can all come out at once when given half a c...
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Season 16
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Episode 157
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1:04:09
#156 Your Packaging Is Holding Your Brand Back: How To Manage a Pack Redesign
Your product is good. Your packaging was too — once. But something's shifted.Maybe your range has grown and the system hasn't kept up. Maybe you're pitching to bigger retailers but your pack still has a farmer's market feel. Maybe sales ...
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Season 16
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Episode 156
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47:01
#155 How Sorry Nonna are Building a Cult Pasta Sauce Brand
Two creatives, a side startup, and a pasta sauce that's turning heads across Australia.In Episode 155 of the Foodpreneur with Chelsea Ford podcast - Season 16, Planning Season - I sit down with Lachlan and Grga, the Melbourne co-founders...
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Season 16
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Episode 155
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45:46
#154 How to Make Social Content That People Actually Stop Scrolling For
You’re putting out content, but is anyone really noticing? Or are your posts getting lost in the feed?I sat down with Sarah Kiryshin and Mandy Humphreys, co-founders of Content Bites, to uncover how food and beverage brands can make cont...
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Season 16
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Episode 154
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53:31
#153 Taking Control of Cash Flow & Working Capital (Before It Controls You!)
Running a consumer packaged goods (CPG) brand is exciting, but it comes with financial challenges - from inventory management to seasonal sales swings. In this episode, I sit down with Tien Do from BlueRock to break down the essenti...
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Season 16
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Episode 153
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37:31