Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
Latest Episodes
#171 She knew her products weren’t selling but couldn't let them go: The story of stopping production and what came next.
Would landing on the shelves of Woolworths be a dream come true for you? For Sarah Leung, it was - and it still wasn't enough to keep her in the business.Sarah is the founder of Umei Foods, a modern Asian condiment brand known for its pl...
#170 The 4 Things You Can't F*ck Up to Scale and Exit Your Business
There are four things you cannot get wrong if you want to scale and exit a beverage or wider CPG business. Get one wrong, and it doesn't matter how good the rest of your business looks; you're leaking value somewhere you probably can't see yet....
#169 Scott Mendelsohn, Natural Raw C: What It's Taken to Get to $100 Million
How do you build a consumer packaged goods business that's breaking through $100 million in gross sales, entirely bootstrapped, with no outside investment?My guest today is Scott Mendelsohn, founder of Raw C, Australia's leading coconut ...
#168 Distributors: How to Make the First 90 Days Count
If you treat distributors like a sales opportunity to be won - like a grocery store, cafe, pharmacy, or speciality retailer - you'll go far. Unfortunately, most brand owners think landing a distributor is the finish line, a "set and forget." Th...
#167 How Nicky Jackson got her functional snack brand, Lioness, listed in 1900 Target US stores
Nicky Jackson has been a CPG brand owner before, so she knew the ropes. When she first talked to Target US, she didn't ask for a trial, she asked for 700 doors. What came next was a surprise even to Nicky. Target came back with an offer of over...
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