Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#90 How to Boost your Profits in Tough Times
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We are now two-thirds of the way through the ‘golden quarter’ – typically retail's most profitable period. But from what I’m hearing, it hasn’t been terribly ‘golden’ for many. Weekly I encounter food and beverage entrepreneurs facing challenges in profitably growing and scaling their food and drink businesses.
After 30 years of industry experience, the reasons for their struggles are usually very clear to me. This is why this episode is all about putting more money in your pocket (not just making sales, but increasing profit); and how to do this during this tough economic period.
I chat with Paul about how a health issue and his Spanish heritage ignited his Foodpreneur journey, the importance of relationships in the industry, how he plans to expand the reach of his products as quickly and as accurately as possible, and much more. If you want to go big with your brand on the shelf and on premise, the experience Paul shares will help you know what to prepare, what to spend your money on, and, most importantly, what things are a waste of your resources at each stage of your business’ growth, including:
🥂 How to approach stockists (including the major players).
🥂 How to keep your brand top of mind when the category review is months away.
🥂 Why you should take note when a buyer changes for a stockist you’ve been trying to get into (and what to do to get their attention!).
🥂 Why their focus is growing their brand in the hospitality space.
🥂 Where they are going to focus their marketing spend and activity.
🥂 Where he feels Foodpreneurs ‘throw money away’.
🥂 Key pitfalls he’s experienced in his journey that you should avoid.
LINKS & RESOURCES:
- Your Free Pitch Plan
- Become A Festival Insider
- Pricing for Distribution Workshop
- Bonavida
- Vinzero Drinks Website
- Vinzero Instagram
- Nocktail Instagram
- Sea Arch Instagram
- La Tautila
- Bach Brewing
- Sea Arch Website
- Nocktail Website
- Vinzero Email
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
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