We are now two-thirds of the way through the ‘golden quarter’ – typically retail's most profitable period. But from what I’m hearing, it hasn’t been terribly ‘golden’ for many. Weekly I encounter food and beverage entrepreneurs facing challenges in profitably growing and scaling their food and drink businesses.
After 30 years of industry experience, the reasons for their struggles are usually very clear to me. This is why this episode is all about putting more money in your pocket (not just making sales, but increasing profit); and how to do this during this tough economic period.
I chat with Paul about how a health issue and his Spanish heritage ignited his Foodpreneur journey, the importance of relationships in the industry, how he plans to expand the reach of his products as quickly and as accurately as possible, and much more. If you want to go big with your brand on the shelf and on premise, the experience Paul shares will help you know what to prepare, what to spend your money on, and, most importantly, what things are a waste of your resources at each stage of your business’ growth, including:
🥂 How to approach stockists (including the major players).
🥂 How to keep your brand top of mind when the category review is months away.
🥂 Why you should take note when a buyer changes for a stockist you’ve been trying to get into (and what to do to get their attention!).
🥂 Why their focus is growing their brand in the hospitality space.
🥂 Where they are going to focus their marketing spend and activity.
🥂 Where he feels Foodpreneurs ‘throw money away’.
🥂 Key pitfalls he’s experienced in his journey that you should avoid.
LINKS & RESOURCES:
This episode is brought to you by Foodpreneurs Festival, bringing packaged food & drink brand owners, retail buyers, media & industry experts together under one roof.
Foodpreneurs Festival on May 17 in Sydney, includes a packed schedule of events, including:
Whether you’re new to the food and drink industry, or a seasoned Foodpreneur, get ready for an epic celebration of all things food and drink at the 2024 Festival!
But that’s not all! In an opportunity that’s 64 times bigger than last year, Foodpreneurs Festival is hosting a thrilling event for packaged food & drink brand owners to take their shot* at coming face-to-face with retail buyers and getting their products listed on retail shelves.
Tickets are now on sale via Eventbrite until sold out.
* Terms & conditions apply. See website for the details.