#107 How to Develop a Commercially Viable Food or Drink Product.

Want to know all the steps to develop a food or drink packaged product for commercial scale? Want to bring a product from overseas and launch it in your local market? How about trying to get ahead of the food trends and launch a product before anyone else does?

All these questions and more are answered in this episode of Foodpreneur with Chelsea Ford podcast where I chat to food scientist and entrepreneur, Naishad Dalal from Food Entrepreneurship Academy. Naishad has launched over 110 products for 35 startups, so he knows a thing or two about the end-to-end process of getting product development right. And there’s far more rigour than many think.

Listen to find out:

😋 how long it typically takes to get a product to market;
😋 what the costs are;
😋 why knowing your vision, mission and values matter (that really intrigued me in this product development context); and
😋 why you can’t automatically follow trends from offshore and expect them to work in your local market (it’s fascinating to find out why not).

If you want to scale a product from 50 kilos to 1000 and then some, you’ll love this episode because it’s full of practical recommendations and groundbreaking insights that are hard to identify by yourself, especially if you’ve never developed a product before!

LINKS & RESOURCES:

• Foodpreneurs Festival -  Your Year’s Worth of Sales & Promotion Opportunities All in One Day!
• Tickets to Foodpreneurs Festival
• Your Free Pitch Plan (new updated version!)
• Become A Festival Insider
• Food Entrepreneurship Academy website
• FEA email
• FEA LinkedIn

Season 13, out now, is 'Operations Season' and is being presented by Foodpreneurs Festival, your biggest sales & networking opportunity of the year; and Chelsea Ford Co., helping you land more accounts, get your product into more consumers’ hands, and put more money in your pocket.