Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#107 How to Develop a Commercially Viable Food or Drink Product.
Want to know all the steps to develop a food or drink packaged product for commercial scale? Want to bring a product from overseas and launch it in your local market? How about trying to get ahead of the food trends and launch a product before anyone else does?
All these questions and more are answered in this episode of Foodpreneur with Chelsea Ford podcast where I chat to food scientist and entrepreneur, Naishad Dalal from Food Entrepreneurship Academy. Naishad has launched over 110 products for 35 startups, so he knows a thing or two about the end-to-end process of getting product development right. And there’s far more rigour than many think.
Listen to find out:
😋 how long it typically takes to get a product to market;
😋 what the costs are;
😋 why knowing your vision, mission and values matter (that really intrigued me in this product development context); and
😋 why you can’t automatically follow trends from offshore and expect them to work in your local market (it’s fascinating to find out why not).
If you want to scale a product from 50 kilos to 1000 and then some, you’ll love this episode because it’s full of practical recommendations and groundbreaking insights that are hard to identify by yourself, especially if you’ve never developed a product before!
LINKS & RESOURCES:
- Foodpreneurs Festival - Your Year’s Worth of Sales & Promotion Opportunities All in One Day!
- Tickets to Foodpreneurs Festival
- Your Free Pitch Plan (new updated version!)
- Become A Festival Insider
- Food Entrepreneurship Academy website
- FEA email
- FEA LinkedIn
Season 15
Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.
The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.
You can't miss these events. Here’s why:
- Thousands of stockists looking for new products for their shelves.
- A chance to pitch for funding + mentorship to scale your brand.
- Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
- A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
- Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
- If you’re an Industry Specialist, tap into a highly engaged, niche audience.
- And much, much more.
The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.
%20(1).JPG)