#109 Industry Insights from Foodpreneurs Festival 2024 Artwork

Foodpreneur with Chelsea Ford

Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.

In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.

Learn more at www.chelseaford.com .

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Foodpreneur with Chelsea Ford

#109 Industry Insights from Foodpreneurs Festival 2024

May 23, 2024 • Chelsea Ford • Season 10 • Episode 109

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Buyers inside the Pitch Hub at Foodpreneurs Festival told me what brands and products they really loved and wanted to see more of. Would you like to know what they told me? How handy would it be for you to understand why some brands were chosen, by the buyers, to pitch and others weren’t?

Now you can.

In this episode of Foodpreneur with Chelsea Ford podcast, I invited Brent Vrdoljak and Mia Van Tubbergh to talk with me immediately following Foodpreneurs Festival 2024. Brent, a marketing strategist; Mia, a sales strategist; and me with my business scale lens on, discuss why some of the brands will land on the shelf and get picked up by consumers while others, unfortunately, will struggle.

You’ll hear:

🎁 What’s important to consumers and buyers;

🎁 How to build demand;

🎁 What packaging choices need to be considered;

🎁 What appetite appeal, millennial ‘blanding’ and category management is; and

🎁 Tips on how to use this month as a marker for your success 12 months from now so you’re ready for your next big opportunity.

LINKS & RESOURCES:

Season 16

Season 16, out now, is 'Planning Season' and is being presented by Foodpreneurs Festival - a must-attend event dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists, distributors and investors together under one roof.

Here’s why you should be there:

Thousands of stockists looking for new products for their shelves.
A chance to pitch for funding + mentorship to scale your brand.
Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
‘Brand Story Studio’ - 1:1 help with your messaging strategy - you'll leave with your founder story dialled in (THIS IS NEW!)
‘Distributor Lunch & Learn’ opportunity to speak directly with distributors about how they work and what they need you to do to work successfully with them.
Opportunities to get recognised and get your brand in front of brand owners, buyers, media, industry specialists, distributors and investors.
If you’re an Industry Specialist, tap into a highly engaged, niche audience.
And much, much more.

Schedule May 21-22 in your diary and click this link to see how you can be part of it.

Chelsea Ford

Host