Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#109 Industry Insights from Foodpreneurs Festival 2024
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Buyers inside the Pitch Hub at Foodpreneurs Festival told me what brands and products they really loved and wanted to see more of. Would you like to know what they told me? How handy would it be for you to understand why some brands were chosen, by the buyers, to pitch and others weren’t?
Now you can.
In this episode of Foodpreneur with Chelsea Ford podcast, I invited Brent Vrdoljak and Mia Van Tubbergh to talk with me immediately following Foodpreneurs Festival 2024. Brent, a marketing strategist; Mia, a sales strategist; and me with my business scale lens on, discuss why some of the brands will land on the shelf and get picked up by consumers while others, unfortunately, will struggle.
You’ll hear:
🎁 What’s important to consumers and buyers;
🎁 How to build demand;
🎁 What packaging choices need to be considered;
🎁 What appetite appeal, millennial ‘blanding’ and category management is; and
🎁 Tips on how to use this month as a marker for your success 12 months from now so you’re ready for your next big opportunity.
LINKS & RESOURCES:
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Brent Vrodoljak LinkedIn
- Mia Van Tubbergh LinkedIn
- Elm Professional website
- Springhill Farm website
- Ludoz Biscuits website
- How Brands Grow
- Red Bull website
- One Seen Bean website
- Augmentum Media website
- Bae Juice website
- Zuum Energy website
- Bob’s Biscuits website
- Bar None website
- Welly website
- Saturday Night Pasta website
- Wholefood Family website
- Naturally Good website
- Naturally Good registration page
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
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