Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#109 Industry Insights from Foodpreneurs Festival 2024
Buyers inside the Pitch Hub at Foodpreneurs Festival told me what brands and products they really loved and wanted to see more of. Would you like to know what they told me? How handy would it be for you to understand why some brands were chosen, by the buyers, to pitch and others weren’t?
Now you can.
In this episode of Foodpreneur with Chelsea Ford podcast, I invited Brent Vrdoljak and Mia Van Tubbergh to talk with me immediately following Foodpreneurs Festival 2024. Brent, a marketing strategist; Mia, a sales strategist; and me with my business scale lens on, discuss why some of the brands will land on the shelf and get picked up by consumers while others, unfortunately, will struggle.
You’ll hear:
🎁 What’s important to consumers and buyers;
🎁 How to build demand;
🎁 What packaging choices need to be considered;
🎁 What appetite appeal, millennial ‘blanding’ and category management is; and
🎁 Tips on how to use this month as a marker for your success 12 months from now so you’re ready for your next big opportunity.
LINKS & RESOURCES:
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Brent Vrodoljak LinkedIn
- Mia Van Tubbergh LinkedIn
- Elm Professional website
- Springhill Farm website
- Ludoz Biscuits website
- How Brands Grow
- Red Bull website
- One Seen Bean website
- Augmentum Media website
- Bae Juice website
- Zuum Energy website
- Bob’s Biscuits website
- Bar None website
- Welly website
- Saturday Night Pasta website
- Wholefood Family website
- Naturally Good
Season 15
Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.
The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.
You can't miss these events. Here’s why:
- Thousands of stockists looking for new products for their shelves.
- A chance to pitch for funding + mentorship to scale your brand.
- Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
- A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
- Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
- If you’re an Industry Specialist, tap into a highly engaged, niche audience.
- And much, much more.
The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.
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