Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#111 Why CPG Businesses Fail.
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Scaling a consumer packaged goods (CPG) business is like a box of chocolates, you never know what you’re going to get. There are so many options on how you can go-to-market and they all look shiny, delicious and different. But, what are the real opportunities? And the real pitfalls?
There are more than 20,000 new food and drink products launched every year and the go-to-market strategy for each can just be like choosing a goodie from a mixed box of chocolates, too much choice, unless you know what you’re doing. Of the new products launched every year, unfortunately many fail. I don’t want you to be one of those. In this episode of Foodpreneur with Chelsea Ford, a quick fire final episode of Season 10, I help you know what to choose so you get the best results possible.
Listen to find out:
💰What’s at stake when you only focus on your product;
💰What the three must-have aspects of a profitable CPG business are;
💰Why many brand stories are shallow and cost brand owners significant sales impact;
💰Where to place your focus if your revenue is less than $250,000, or $1M, or $20M per annum and you want to put more money in your pocket.
LINKS & RESOURCES:
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
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