Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#113 Specialty Distribution
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From legal aspirations, to drama school, to brand owner and specialty distribution, it’s been an interesting (to say the least!) pathway to the F&B industry for my latest guest on Foodpreneur with Chelsea Ford podcast. This week I chat with the incredible Melinda Dimitriades-Catt. As a professional cook, small goods and cheese expert, and speciality food distributor based in Sydney, Melinda has navigated the trenches of the speciality food world.
With her profound love for speciality produce and keen understanding of consumer preferences, Melinda shares insights from her journey, highlighting the importance of packaging that captures attention, the strategic timing of involving producers in-store, and mastering the art of specialisation.
Tune in to this week’s episode to discover:
🚚 Packaging techniques that grabs the attention of consumers.
🚚 The pros and cons of direct store delivery.
🚚 How to successfully introduce your products to new retailers.
🚚 The role of specialisation in building a strong brand identity.
🚚 Tips for capturing the attention of distributors.
🚚 Common pitfalls to avoid in specialty food distribution.
If you’re looking to learn tips on distributing your specialty product and capturing a distributor's attention, you won’t want to miss this episode!
LINKS & RESOURCES:
- Omnivorium
- Zeally Bay Sourdough
- Murray River Smokehouse
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 16
Season 16, out now, is 'Planning Season' and is being presented by Foodpreneurs Festival - a must-attend event dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists, distributors and investors together under one roof.
Here’s why you should be there:
- Thousands of stockists looking for new products for their shelves.
- A chance to pitch for funding + mentorship to scale your brand.
- Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
- ‘Brand Story Studio’ - 1:1 help with your messaging strategy - you'll leave with your founder story dialled in (THIS IS NEW!)
- ‘Distributor Lunch & Learn’ opportunity to speak directly with distributors about how they work and what they need you to do to work successfully with them.
- Opportunities to get recognised and get your brand in front of brand owners, buyers, media, industry specialists, distributors and investors.
- If you’re an Industry Specialist, tap into a highly engaged, niche audience.
- And much, much more.
Schedule May 21-22 in your diary and click this link to see how you can be part of it.
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