Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#114 From Market Stall to Major Retailers: Scaling Through a Focus on Experience Excellence
From tech exec to meal kit mogul, Ambika Malvia's journey is nothing short of inspiring. In this week’s episode of Foodpreneur with Chelsea Ford, I chat with the amazing Ambika, co-founder of Spicecraft meal kits. Starting from a humble market stall in Sydney, Ambika and her partner, Vikram, have scaled their business to over 430 retailers across Australia.
Ambika’s unique approach to user experience, honed from her background as an electronics engineer, has been the secret sauce to Spicecraft’s success, and she’s sharing her insights in Ep 114: From Market Stall to Major Retailers: Scaling Through a Focus on Experience Excellence.
👤 How a focus on user experience can scale your brand.
👤 The transition from market stalls to major retailers.
👤 Strategies for maintaining quality while expanding.
👤 Why to consider user experience at every touchpoint.
👤Tips for entering new markets and global expansion.
Ambika also shares her exciting plans, including exploring opportunities in the UK market. Don’t miss this episode for invaluable insights into creating and scaling a successful food brand.
LINKS & RESOURCES:
- Spicecraft
- Spicecraft Instagram
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 13, out now, is 'Operations Season' and is being presented by Foodpreneurs Festival, your biggest sales & networking opportunity of the year; and Chelsea Ford Co., helping you land more accounts, get your product into more consumers’ hands, and put more money in your pocket.
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