Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#116 Chef Shaun Quade: Manufacturing Real Food at Scale
From award-winning Executive Chef to consumer packaged goods creator extraordinaire, Shaun Quade’s journey is nothing short of inspiring. In this week’s episode of Foodpreneur with Chelsea Ford, I chat with the talented Shaun. Shaun and his life and business partner Veronica Fil recently returned to Australia from the US where they scaled a plant-based CPG cheese product called Grounded.
Together they landed Grounded in more than 2000 stockists across the US, raised $4M in investment and faced the challenges of an industry dominated by big food companies. In this episode Shaun speaks about doing business in the food industry at scale, including slotting fees, distribution, merchandising and brand building. With Shaun’s love for good food and keen interest in the rapid changes in the food system, he shares insights from his global journey, answering practical questions about scaling a perishable product in this current economic client and what it takes to put more money in your pocket for every product you sell.
Tune in to this week’s episode to discover:
🧀 Scaling a plant-based CPG product.
🧀 Raising investment to enable you to scale.
🧀 Transporting a perishable product and what to avoid to maximise your shelf life and margin.
🧀 What costs to be aware of when scaling into big retail.
🧀 What it will take to build a sustainable speciality food industry.
🧀 The challenge of distribution and what things to consider.
🧀 Insights into food tech.
🧀 How BIG FOOD is impacting the food industry.
🧀 The cost of ‘convenience’.
LINKS & RESOURCES:
- Say My Name Agency
- Episode 110 Raising Funds For Your CPG Business
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 13, out now, is 'Operations Season' and is being presented by Foodpreneurs Festival, your biggest sales & networking opportunity of the year; and Chelsea Ford Co., helping you land more accounts, get your product into more consumers’ hands, and put more money in your pocket.
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