Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#117 Scaling Efficiently From One Retailer to Over 7,500 Stockists
From an aspiring entrepreneur to the CEO of Australia’s leading 'better for you' frozen dessert brand, Cass Spies’ journey is a testament to grit and determination. In this week’s episode of Foodpreneur with Chelsea Ford, I sit down with Cass, the powerhouse behind Twisted Healthy Treats.
Cass launched her dream business in 2009 after returning from the UK, inspired by Janine Allis’ Boost Juice franchise model. What started as a retail frozen yoghurt shop quickly evolved into a thriving wholesale business, landing Twisted’s treats in 2,500 supermarkets across Australia, 5,000 school canteens, and even Costco in Australia, China, and the US.
In this episode, Cass opens up about the highs and lows of running her own manufacturing facility, the importance of lean manufacturing, and how she’s built a brand that's both innovative and sustainable.
Tune in to this week’s episode to discover:
🍦Cass’s scaling journey and how she priorities what’s important.
🍦Navigating the challenges of owning a manufacturing facility.
🍦The balance between innovation and cashflow.
🍦Key pointers on what Cass would do differently if she started today (take note!)
🍦What it takes to land your product in thousands of stores and school canteens.
🍦 The power of a focused go-to-market strategy.
It’s an inspiring conversation filled with practical insights for anyone looking to scale their food business. Don’t miss it! And if you’re not already subscribed to my industry newsletter, you’re missing out on tips to land more accounts and get more products in consumers' hands. Grab the link in the show notes.
LINKS & RESOURCES:
- Twisted Healthy Treats
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 13, out now, is 'Operations Season' and is being presented by Foodpreneurs Festival, your biggest sales & networking opportunity of the year; and Chelsea Ford Co., helping you land more accounts, get your product into more consumers’ hands, and put more money in your pocket.
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