Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#118 Preparing for the Golden Quarter: Q4 Retail Reviews & Festive Season Sales
For Foodpreneurs the countdown to Q4—the "Golden Quarter"—is officially on with just 16 weeks to go! This is the season with epic sales including Black Friday, Cyber Monday, and the Thanksgiving, Christmas, New Year periods; unsurprisingly, the time of year when brand owners make the most money.
In this episode I cover how to make every week, from now until then, count so that packaged food, drink and pet food founders make the most of it.
Listen now to discover:
✅ Exactly what you need to focus on during this period.
✅ Why you need to show value to your stockists, and how to do it.
✅ How to break down your Q4 goals into manageable steps.
✅ Why now is the perfect time to ‘follow up’ with potential opportunities.
Remember, busy doesn’t equal effective. It’s about smart strategies that deliver. Listen to Ep. 118 now and finish 2024 strong 💪
LINKS & RESOURCES:
Season 13, out now, is 'Operations Season' and is being presented by Foodpreneurs Festival, your biggest sales & networking opportunity of the year; and Chelsea Ford Co., helping you land more accounts, get your product into more consumers’ hands, and put more money in your pocket.
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