Foodpreneur with Chelsea Ford
Imagine a food, drink & pet food packaged goods industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & CPG advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your food, drink & pet food CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#119 From Product to Icon: How to Build a Brand People Can’t Ignore
From brand identity to building customer loyalty, this week’s episode of Foodpreneur with Chelsea Ford is packed with insights for emerging and challenger brand owners. I sit down with Hannah Murphy from Tracksuit and Matt Kowal from Naked Life Group, two experts who have successfully helped brands cut through the noise in today’s crowded market.
We dive deep into the power of branding—what it truly means, how it can make or break your business, and why packaged food, drink or pet food owners must focus on more than just their products to thrive. With real-world examples and candid stories, Hannah and Matt break down the strategic thinking that helps brands stay top of mind and competitive, whether they’re launching a new range or scaling up.
Tune in to this week’s episode to discover:
✨ What makes a brand memorable and successful.
✨ The role of emotional connection in brand building.
✨ Key strategies to differentiate your brand in the marketplace.
✨ The balance between short-term performance marketing and long-term brand equity.
✨ How tracking brand performance helps you make smarter decisions.
✨ Why your brand matters just as much as your product.
✨ Insights into how Naked Life is carving out space in the non-alcoholic drinks market.
Ready to elevate your brand? Hit play now! 🎧
LINKS & RESOURCES:
- Naked Life Non-Alcoholic Spirits Website
- Naked Life Group Website
- Tracksuit Website
- Thrive Collective Website
- Food Entrepreneurship Academy Website
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 13, out now, is 'Operations Season' and is being presented by Foodpreneurs Festival, your biggest sales & networking opportunity of the year; and Chelsea Ford Co., helping you land more accounts, get your product into more consumers’ hands, and put more money in your pocket.
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