Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#126 Bae Juice: Building a Multi-Million Dollar Brand from Just One Product
Spotting a gap in the market often sparks the creation of something truly innovative - and that’s exactly what happened for Tim and Liam from Bae Juice. They saw the need for a reliable hangover solution and turned it into a thriving business. Bae Juice - a Korean pear juice infused with a unique enzyme to tackle hangovers, launched in 2019, has become a go-to remedy, stocked in over 3,500 stores across Australia and now Brooklyn, New York!
Their approach is all about smart, intentional growth and in this podcast episode, they share:
🍐 The decision that boosted Woolies sales by 9.89%.
🍐 How focused pitching and a clear philosophy - "the most accessible hangover prevention drink on the market" - landed them shelves in Dan Murphy’s, Woolies, Coles Liquor, and more.
🍐 How they’re scaling strategically - from FDA approvals to expansion into the US market, how they’re building a business primed for global success and aiming for $100M in revenue.
🍐 Their exact processes on how they are building their brand across two different markets.
Tim and Liam are authentic and open. True brand builders who are playing the long game (and are so far, smashing it!) Their philosophy? Grow slow, stay authentic, and always deliver.
Learn how Bae Juice is redefining what it means to scale with intention in this episode of Foodpreneur with Chelsea Ford, presented by Thrive Collective—the powerhouse behind brands like Welly, GYM BOD, and of course, Bae Juice. Tune in for tips, strategies, and a peek at what it takes to build a category-leading brand!
LINKS & RESOURCES:
- Bae Juice Australian Website
- Bae Juice USA Website
- What Tim & Liam said about working with Thrive Collective
- Thrive Collective Website
- Food Entrepreneurship Academy Website
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 16
Season 16, out now, is 'Planning Season' and is being presented by Foodpreneurs Festival - a must-attend event dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists, distributors and investors together under one roof.
Here’s why you should be there:
- Thousands of stockists looking for new products for their shelves.
- A chance to pitch for funding + mentorship to scale your brand.
- Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
- ‘Brand Story Studio’ - 1:1 help with your messaging strategy - you'll leave with your founder story dialled in (THIS IS NEW!)
- ‘Distributor Lunch & Learn’ opportunity to speak directly with distributors about how they work and what they need you to do to work successfully with them.
- Opportunities to get recognised and get your brand in front of brand owners, buyers, media, industry specialists, distributors and investors.
- If you’re an Industry Specialist, tap into a highly engaged, niche audience.
- And much, much more.
Schedule May 21-22 in your diary and click this link to see how you can be part of it.
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