Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#131 From Kitchen to Retail: How Six-Eyed Scorpion Crispy Chilli Oil is Winning Shelf Space
Sandra Seah, founder of Six-Eyed Scorpion, has built a premium, seriously flavourful crispy chilli oil brand that’s shaking up the condiment aisle. Voted #1 chilli oil by Gourmet Traveller, her range blends bold Singaporean flavours with top-tier Australian ingredients - and retailers are taking notice.
For episode 131, fresh off landing in Harris Farm Markets, I spoke to Sandra about how she’s scaling smartly, ensuring profitability while keeping quality at the forefront. In this episode, we dive into:
🔥 The strategic shifts that helped Six-Eyed Scorpion secure retail shelf space
🔥 How Sandra balances handcrafted quality with demand planning and distributor relationships
🔥 The financial levers she pulls to keep her margins strong and cash flow steady
🔥 The power of brand-building - and why she’s prioritising it over launching new products
🔥 The logistics and supplier strategies that keep her operation running smoothly
If you’re an emerging brand looking to level up your retail game, Sandra’s insights will help you make smarter, more strategic moves.
This Season of Foodpreneur with Chelsea Ford is brought to you by Foodpreneurs Festival - a year’s worth of sales and promotion opportunities under one roof - and Chelsea Ford Co., modernising the CPG industry, one emerging brand at a time.
LINKS & RESOURCES:
- Six-Eyed Scorpion website
- Six-Eyed Scorpion at Harris Farm Markets
- Your Free Pitch Plan
- Get Your Foodpreneurs Festival Ticket Now
- Become a Chelsea Ford Insider
Season 16
Season 16, out now, is 'Planning Season' and is being presented by Foodpreneurs Festival - a must-attend event dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists, distributors and investors together under one roof.
Here’s why you should be there:
- Thousands of stockists looking for new products for their shelves.
- A chance to pitch for funding + mentorship to scale your brand.
- Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
- ‘Brand Story Studio’ - 1:1 help with your messaging strategy - you'll leave with your founder story dialled in (THIS IS NEW!)
- ‘Distributor Lunch & Learn’ opportunity to speak directly with distributors about how they work and what they need you to do to work successfully with them.
- Opportunities to get recognised and get your brand in front of brand owners, buyers, media, industry specialists, distributors and investors.
- If you’re an Industry Specialist, tap into a highly engaged, niche audience.
- And much, much more.
Schedule May 21-22 in your diary and click this link to see how you can be part of it.
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