Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#136 The Hidden Costs Eating Your Profit
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Many brand owners think the only way to grow is to do more. More products, more orders, more late nights. But being busy and trying to do it all yourself to save money doesn’t mean you’re building a smarter business.
In this episode of the Foodpreneur with Chelsea Ford podcast, I’m joined by two brilliant minds who know how to scale without the chaos - Jason Stockton, founder of the ERP system Supply’d, and Ross Galettis from Madhouse Bakehouse, who’s supplying Qantas (and hundreds more) with mouth-watering baked goods.
In this episode, we lift the lid on:
📈The hidden costs eating your profit (and how to spot them).
📈How to stop working in silos and get every department talking.
📈How to produce more, without additional costs.
📈The real reason saying “I’m too busy” is killing your margins.
📈The tech most brand owners underestimate – and the 3-4x ROI they’re missing.
If you’re drowning in the day-to-day, but serious about scaling, this episode is filled with tactical help for brand owners who are in the weeds and don't know where to start.
This Season of Foodpreneur with Chelsea Ford is brought to you by Chelsea Ford Co.’s tenth anniversary. Ten years in, I’m more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.
LINKS & RESOURCES:
- Supply’d website
- Supply’d free tools
- Jason Stockton’s LinkedIn profile
- Madhouse Bakehouse website
- Madhouse Bakehouse Instagram
- Ross Galettis LinkedIn profile
- Episode #134 Industry Insights from Foodpreneurs Festival 2025
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. website
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
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