Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#136 The Hidden Costs Eating Your Profit
Many brand owners think the only way to grow is to do more. More products, more orders, more late nights. But being busy and trying to do it all yourself to save money doesn’t mean you’re building a smarter business.
In this episode of the Foodpreneur with Chelsea Ford podcast, I’m joined by two brilliant minds who know how to scale without the chaos - Jason Stockton, founder of the ERP system Supply’d, and Ross Galettis from Madhouse Bakehouse, who’s supplying Qantas (and hundreds more) with mouth-watering baked goods.
In this episode, we lift the lid on:
📈The hidden costs eating your profit (and how to spot them).
📈How to stop working in silos and get every department talking.
📈How to produce more, without additional costs.
📈The real reason saying “I’m too busy” is killing your margins.
📈The tech most brand owners underestimate – and the 3-4x ROI they’re missing.
If you’re drowning in the day-to-day, but serious about scaling, this episode is filled with tactical help for brand owners who are in the weeds and don't know where to start.
This Season of Foodpreneur with Chelsea Ford is brought to you by Chelsea Ford Co.’s tenth anniversary. Ten years in, I’m more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.
LINKS & RESOURCES:
- Supply’d website
- Supply’d free tools
- Jason Stockton’s LinkedIn profile
- Madhouse Bakehouse website
- Madhouse Bakehouse Instagram
- Ross Galettis LinkedIn profile
- Episode #134 Industry Insights from Foodpreneurs Festival 2025
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. website
Season 15
Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.
The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.
You can't miss these events. Here’s why:
- Thousands of stockists looking for new products for their shelves.
- A chance to pitch for funding + mentorship to scale your brand.
- Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
- A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
- Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
- If you’re an Industry Specialist, tap into a highly engaged, niche audience.
- And much, much more.
The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.
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