Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#138 Landing a Major Retailer: The Logistics and Finance Moves That Matter
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It’s the milestone every brand owner chases - landing that major retail listing. But without solid systems in place, supply chain slip-ups, inventory miscalculations, and cash flow gaps can turn that win into a serious setback.
If you’ve just landed your first big retail order - or you’re gearing up to expand nationally without running out of stock (or cash) - this episode could save you time, money, and sleepless nights.
I’m joined by Cameron Aboud and Joel Alderden from sc3sixty, a fractional supply chain company helping emerging food and drink brands scale sustainably.
We discuss:
📦 The strategic moves to make right after your first big order.
📦 The biggest cash flow traps and stock mistakes that quietly kill growth.
📦 How to master inventory planning using the “Goldilocks” principle of not too much, not too little.
📦 What DIFOT means, why it’s non-negotiable, and how poor supply performance opens the door for your competition.
📦 Why ‘fractional’ supply chain support is smart business for brands that can’t afford full-time experts but want full-time results.
If you’ve been winging it with stock, crossing your fingers with cash flow, or you’re about to take a leap from local to national retail, this episode will give you the insights to scaling with longevity.
This Season of Foodpreneur with Chelsea Ford is brought to you by Chelsea Ford Co.’s tenth anniversary. Ten years in, I’m more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.
LINKS & RESOURCES:
- sc3sixty website
- Cameron Aboud’s LinkedIn profile
- Joel Alderden LinkedIn profile
- Joost Bekker LinkedIn profile
- #132 Plant-Based Milk, Powered by Data: How Drink Nimbus is Disrupting the Industry & Tackling Waste
- #136 The Hidden Costs Eating Your Profit
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. website
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
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