Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#142 How to Market Your Way Onto (and Stay On) the Shelf
You've got a great product, decent packaging, and maybe even a few stockists. But here's the problem: your product isn't moving off the shelf. You're spending all your energy chasing new listings while your existing stockists are losing confidence.
This is the wake-up call you need.
In this episode of Foodpreneur with Chelsea Ford, I'm breaking down why so many CPG brands focus on the wrong metric.
I share real examples from brands that are crushing it. You'll hear about brands like Bippy Chili moving 30-40 units per week, Ammazza Pizza doing 2,000 units in a single week, and Mingle Seasoning achieving a 350% sales uplift for three months after one collaboration.
These results aren't accidents. They're the outcome of strategic marketing at every stage of the funnel.
Listen today and walk away knowing:
📈 How to improve your sales velocity.
📈 The marketing funnel explained and what to do at each stage.
📈 How to create demand signal before you even pitch to buyers (so they're already warm when you walk in).
📈 Real tactics from successful brands.
This episode is for brand owners who understand that getting on shelf is just the beginning. The ones who know that staying there depends on how good their marketing is.
Season 15 is brought to you by Foodpreneurs Festival, a year's worth of sales and promotion opportunities under one roof.
LINKS & RESOURCES:
- Zuum
- Gymbod
- Goodles
- Tahinineri
- Bippi Foods
- Mingle Seasoning
- Ammazza
- Biteback Awards
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. website
Season 16
Season 16, out now, is 'Planning Season' and is being presented by Foodpreneurs Festival - a must-attend event dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists, distributors and investors together under one roof.
Here’s why you should be there:
- Thousands of stockists looking for new products for their shelves.
- A chance to pitch for funding + mentorship to scale your brand.
- Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
- ‘Brand Story Studio’ - 1:1 help with your messaging strategy - you'll leave with your founder story dialled in (THIS IS NEW!)
- ‘Distributor Lunch & Learn’ opportunity to speak directly with distributors about how they work and what they need you to do to work successfully with them.
- Opportunities to get recognised and get your brand in front of brand owners, buyers, media, industry specialists, distributors and investors.
- If you’re an Industry Specialist, tap into a highly engaged, niche audience.
- And much, much more.
Schedule May 21-22 in your diary and click this link to see how you can be part of it.
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