Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#144 Test the Ingredients, Not the Cake: Marketing Decisions That Move Product
How do you really know if your packaging works? If your campaign will land? If your new flavour will sell?
You ask the people who matter most - your customers. Fast.
In this episode of Foodpreneur with Chelsea Ford, I chat with Anna Henwood, CEO of Stickybeak, a rapid consumer testing platform that delivers feedback from your target audience within 48 hours.
Anna reveals her frameworks for marketing effectiveness that help you get more product into more consumer baskets. We dig into the everyday decisions that often leave brand owners stuck at a fork in the road - campaign creative, pack design, claims, naming, flavours - the ones where a wrong move can be costly, but intel is hard to access quickly.
You'll hear Anna's three game-changing frameworks and:
📦 Why packaging is your silent salesperson (and your brand billboard) - and how to balance sell and brand without smashing it all on the front
📊 When to trust your gut and when to test it with real consumer feedback
💰 How smart foodpreneurs use accessible, affordable data to avoid expensive mistakes
🎯 Why what you think matters isn't always what your target market cares about (even if you have the same gluten intolerance)
🛒 How to make decisions that move product off the shelf and into baskets in cluttered retail environments
This episode is for foodpreneurs who are tired of second-guessing their marketing decisions and want to move forward with confidence, backed by real consumer insight that doesn't break the bank or take months to gather.
Season 15 is brought to you by Foodpreneurs Festival - a year's worth of sales and promotion opportunities under one roof.
LINKS & RESOURCES:
- Anna Henwood on LinkedIn
- Stickybeak Research
- Stickybeak Website
- Graze
- Churn Foods
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- BiteBack Awards
- Chelsea Ford Co. website
Season 16
Season 16, out now, is 'Planning Season' and is being presented by Foodpreneurs Festival - a must-attend event dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists, distributors and investors together under one roof.
Here’s why you should be there:
- Thousands of stockists looking for new products for their shelves.
- A chance to pitch for funding + mentorship to scale your brand.
- Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
- ‘Brand Story Studio’ - 1:1 help with your messaging strategy - you'll leave with your founder story dialled in (THIS IS NEW!)
- ‘Distributor Lunch & Learn’ opportunity to speak directly with distributors about how they work and what they need you to do to work successfully with them.
- Opportunities to get recognised and get your brand in front of brand owners, buyers, media, industry specialists, distributors and investors.
- If you’re an Industry Specialist, tap into a highly engaged, niche audience.
- And much, much more.
Schedule May 21-22 in your diary and click this link to see how you can be part of it.
%20(1).JPG)