Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#145 Collabs, Community Building & Why It's a Crime to Be Boring. Six-Eyed Scorpion's Brand Playbook.
You've got a great product. You're posting on social media. But are you actually building a community - or just racking up likes?
In this episode of Foodpreneur with Chelsea Ford, I chat with Sandra and Jordana from Six-Eyed Scorpion, the award-winning crispy chili oil brand that's absolutely nailing brand building in a crowded condiment category.
Sandra is a chef by trade and founder. Jordana is the head of marketing and brand (and a graphic designer). Together, they've built a premium brand that stands out in a sea of red, bold competitors by going blue, sophisticated, and unapologetically fun.
You'll hear:
🌶️ How they used a competitive matrix to find the gap in a saturated chili oil market - and why they chose blue branding in a category dominated by red
🤝 What community actually means beyond the buzzword (hint: it's not just posting "thank you" on Instagram)
🎨 Their approach to brand collaborations - from pitching Baker Blue to landing Broadsheet coverage
📧 Why people actually reply to their email campaigns and Instagram comments (and what happens when brands just "like" comments instead)
🏆 How having awards, like a BiteBack Award, makes such a difference
Sandra and Jordana break down their philosophy: it's a crime to be boring. They show up at events face-to-face, they share behind-the-scenes content people actually want to watch, and they approach collaborations with ideas (not just asks).
This episode is for brand owners who know their product is good but struggle to build the kind of community and brand affinity that drives repeat purchases and word-of-mouth referrals.
Season 15 is brought to you by Foodpreneurs Festival - a year's worth of sales and promotion opportunities under one roof.
LINKS & RESOURCES:
- Six Eyed Scorpion Website
- Six Eyed Scorpion on Instagram
- Hill Martin
- Delbocia
- Baker Bleu
- Sandra Seah on LinkedIn
- #131 From Kitchen to Retail: How Six-Eyed Scorpion Crispy Chilli Oil is Winning Shelf Space
Season 16
Season 16, out now, is 'Planning Season' and is being presented by Foodpreneurs Festival - a must-attend event dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists, distributors and investors together under one roof.
Here’s why you should be there:
- Thousands of stockists looking for new products for their shelves.
- A chance to pitch for funding + mentorship to scale your brand.
- Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
- ‘Brand Story Studio’ - 1:1 help with your messaging strategy - you'll leave with your founder story dialled in (THIS IS NEW!)
- ‘Distributor Lunch & Learn’ opportunity to speak directly with distributors about how they work and what they need you to do to work successfully with them.
- Opportunities to get recognised and get your brand in front of brand owners, buyers, media, industry specialists, distributors and investors.
- If you’re an Industry Specialist, tap into a highly engaged, niche audience.
- And much, much more.
Schedule May 21-22 in your diary and click this link to see how you can be part of it.
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