Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#148 Marketing System for Food Brands: Clear, Consistent, Low Maintenance
Your product is great. People love it. But you're still struggling to sell it.
Sound familiar?
In episode 148 of the Foodpreneur with Chelsea Ford podcast, Chelsea chats with Jayne Gallagher, CEO and co-founder of Honey & Fox, a marketing consultancy that helps good food brands turn provenance into sales.
Jayne and her business partner Helen work specifically with food and drink businesses to cut through the marketing overwhelm and create systems that actually drive revenue - without needing a four-year marketing degree to do it.
Tune in to hear Jayne share her provenance-powered marketing system:
đź“– The five elements that create compelling brand stories
🤝 Why over 60% of consumers don't trust what they see, hear, or read
🦀 A case study about a Queensland crab fishing business that saved tens of thousands in packaging costs by getting their brand strategy right before pressing go
🎯 Why most food brands start in the wrong place with social media
đź’° How to set a realistic marketing budget
âś… The three things every buyer wants
Jayne breaks down why marketing isn't just social media, why proof is now one of your most precious commodities, and how to avoid the overwhelm of 50-100 conflicting pieces of marketing advice by following a simple system designed specifically for food and drink.
This episode is part of Season 15 - marketing season and is brought to you by Foodpreneurs Festival - a year's worth of sales and promotion opportunities under one roof. Honey & Fox will be hosting a 'Brand Story Studio' at the Festival in May, 2026.
LINKS & RESOURCES:
- Honey & Fox website
- Provenance Powered Marketing
- Food Marketing Academy
- Fraser Isle Spanner Crab
- jayne@honeyandfox.com.au
- helen@honeyandfox.com.au
- 'Brand Story Studio' at Foodpreneurs Festival
- Edelman Trust Barometer
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Che
Season 15
Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.
The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.
You can't miss these events. Here’s why:
- Thousands of stockists looking for new products for their shelves.
- A chance to pitch for funding + mentorship to scale your brand.
- Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
- A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
- Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
- If you’re an Industry Specialist, tap into a highly engaged, niche audience.
- And much, much more.
The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.
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