Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#150 Behind Pistachio Papi and LaManna: What Ensures Profitable Brands Stay Profitable
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Your brand is killing it on social media. Sales are growing. But are you actually making money?
In episode 150 of the Foodpreneur with Chelsea Ford podcast - the first episode of Season 16, Planning Season - I sit down with Jason Stockton, founder of ERP system, Supply'd, and Patrick LaManna, CEO of LaManna Supermarket and Director of social media sensation Pistachio Papi.
Here's the thing: even wildly successful brands with a multitude of followers need tight operational systems. They still need to nail forecasting, manage cashflow, and understand true costs. Jason's Supply'd helps food businesses do exactly that - streamlining inventory, production, and financial planning so you're not bleeding money as you scale.
This conversation is a reality check for every brand owner who thinks growth solves operational problems. It doesn't. It exposes them.
Grab your pen and tune in to hear:
đź’° What you need to understand your true costs
🏠How to manage unpredictable ordering patterns
📦 Managing your cashflow when you have multiple sales channels all with different lead times
⏱️ How to prevent overproduction, stockouts, and missed orders
🎯 The forecasting shift that protects your margins when wholesale customers are expecting their order and you can't just sell them something else
This is the first episode of Season 16 - Planning Season, brought to you by Foodpreneurs Festival. The only Festival where packaged brands get seen, stocked and supported. Jason will be there delivering his workshop, “What's Eating Your Margin? Uncovering Your Hidden Operational Costs.” for brands at the scale stage of their journey. Make sure you drop into his session or say hi to him in the Festival Fairground!
LINKS & RESOURCES:
- Supply’d website
- LaManna Instagram
- Pistachio Papi Instagram
- Patrick LaManna LinkedIn
- Jason Stockton LinkedIn
- Episode #134 Industry Insights from Foodpreneurs Festival 2025
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
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