Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#151 How to Stop Leaving Money On the Table Once You're On Shelf
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Getting on shelf is a milestone, but (close your ears if you're faint hearted), it's just the starting line.
In episode 151 of the Foodpreneur with Chelsea Ford podcast, I sit down with Rebecca Brook, founder of Rise Growth Lab, a food and beverage accelerator.
This conversation is for brand owners already on shelf. If you want to finish 2026 with more accounts, more reorders and more money in your pocket - and stop leaving it on the table - this is your episode.
Grab your pen and tune in to hear:
🛒 How to improve your rate of sale
🎯 Best practice for selecting the right channel partners
💰 The difference between COGS-plus-guesswork and what consumers will actually pay
📊 What a 30, 60, 90 day promotional plan looks like without a big budget
🔄 What you need to do to get reorders
📦 The cost of goods levers most founders haven't pulled yet
This episode of Season 16 - Planning Season - is brought to you by Foodpreneurs Festival. The only Festival where packaged brands get seen, stocked and supported. Rebecca will be there speaking on the Dream Lab stage. Make sure you drop into her talk and say hi to her in the Festival Fairground!
LINKS & RESOURCES:
- Rise Growth Lab website
- Rise Growth Lab Instagram
- Rebecca Brook LinkedIn
- Product on More Shelves Checklist
- Rise Food & Beverage Accelerator
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
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