Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#153 Taking Control of Cash Flow & Working Capital (Before It Controls You!)
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Running a consumer packaged goods (CPG) brand is exciting, but it comes with financial challenges - from inventory management to seasonal sales swings.
In this episode, I sit down with Tien Do from BlueRock to break down the essential tools for building confidence and control in your business finances.
What you’ll learn in this episode:
💵 Sales vs Cash Flow: Understanding the difference and why having sales doesn’t always mean having available cash.
📅 The 13-Week Cash Flow Forecast: A simple, actionable method to see trends, anticipate tight spots, and make informed decisions.
⛽ Working Capital Explained: What it is, why it matters, and the levers founders can pull to manage it.
🔮 Planning Ahead: How far in advance you need to forecast to handle seasonal highs and lows, and how this links to your personal remuneration and business growth.
🏆 Awards as a Strategic Tool: Even if you don’t win, why accountants want you to enter. Who knew!
🌳 Seeing the Forest for the Trees: Step back, block out time for your business, and make decisions with a clear destination in mind.
This episode of Season 16 - Planning Season - is brought to you by Foodpreneurs Festival. The only Festival where packaged brands get seen, stocked and supported.
LINKS & RESOURCES:
- BlueRock website
- Tien Do LinkedIn
- Foodpreneurs Festival tickets
- BiteBack Awards
- BiteBack Awards Entry Kit
- Your Free Pitch Plan
- Chelsea Ford Co. Industry Newsletter
📅 Event Update: The March 5th Shelf Velocity event at BlueRock, Melbourne has been cancelled.
Season 16
Season 16, out now, is 'Planning Season' and is being presented by Foodpreneurs Festival - a must-attend event dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists, distributors and investors together under one roof.
Here’s why you should be there:
- Thousands of stockists looking for new products for their shelves.
- A chance to pitch for funding + mentorship to scale your brand.
- Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
- ‘Brand Story Studio’ - 1:1 help with your messaging strategy - you'll leave with your founder story dialled in (THIS IS NEW!)
- ‘Distributor Lunch & Learn’ opportunity to speak directly with distributors about how they work and what they need you to do to work successfully with them.
- Opportunities to get recognised and get your brand in front of brand owners, buyers, media, industry specialists, distributors and investors.
- If you’re an Industry Specialist, tap into a highly engaged, niche audience.
- And much, much more.
Schedule May 21-22 in your diary and click this link to see how you can be part of it.
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