Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#153 Taking Control of Cash Flow & Working Capital (Before It Controls You!)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Running a consumer packaged goods (CPG) brand is exciting, but it comes with financial challenges - from inventory management to seasonal sales swings.
In this episode, I sit down with Tien Do from BlueRock to break down the essential tools for building confidence and control in your business finances.
What you’ll learn in this episode:
💵 Sales vs Cash Flow: Understanding the difference and why having sales doesn’t always mean having available cash.
📅 The 13-Week Cash Flow Forecast: A simple, actionable method to see trends, anticipate tight spots, and make informed decisions.
⛽ Working Capital Explained: What it is, why it matters, and the levers founders can pull to manage it.
🔮 Planning Ahead: How far in advance you need to forecast to handle seasonal highs and lows, and how this links to your personal remuneration and business growth.
🏆 Awards as a Strategic Tool: Even if you don’t win, why accountants want you to enter. Who knew!
🌳 Seeing the Forest for the Trees: Step back, block out time for your business, and make decisions with a clear destination in mind.
This episode of Season 16 - Planning Season - is brought to you by Foodpreneurs Festival. The only Festival where packaged brands get seen, stocked and supported.
LINKS & RESOURCES:
- BlueRock website
- Tien Do LinkedIn
- Foodpreneurs Festival tickets
- BiteBack Awards
- BiteBack Awards Entry Kit
- Your Free Pitch Plan
- Chelsea Ford Co. Industry Newsletter
📅 Event Update: The March 5th Shelf Velocity event at BlueRock, Melbourne has been cancelled.
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
%20(1).JPG)