Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#160 Brand Campaigns: What Are They and How You Can Create One
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What does it take to build a brand that lives in the hearts and minds of consumers without a big budget, a big team, or a big agency behind you?
In episode 160 of the Foodpreneur with Chelsea Ford podcast, I sit down with Mirko Bonmassar, founder of Social Fixation, a marketing agency with a fixation on making brands impossible to ignore.
In this episode you’ll learn:
🎯 What a brand campaign actually is and why it doesn't have to cost what you think it might
🏗️ The difference between building a product, a brand, and a business and why it matters
👀 Who you're really competing with for attention (it's not who you think)
💡 The "What If" practise Social Fixation uses to unlock creative campaign ideas
🙌 A case study that proves a great campaign can cost next to nothing and how you can do it yourself
🏆 Why the BiteBack Awards Brand Campaign category is more within reach than you think
The BiteBack Awards Brand Campaign category is sponsored by Social Fixation. If this episode has you thinking you've got a campaign worth entering, head to https://foodpreneursfestival.com/biteback-awards/ to find out more.
This episode of Season 17 is brought to you by NFTC – The Natural Foods Trading Company. If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
LINKS & RESOURCES:
- Social Fixation website
- Mirko Bonmassar LinkedIn
- BiteBack Awards webpage
- Hyro website
- NFTC website
- NFTC LinkedIn page
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Grab Your Foodpreneurs Festival Ticket
- Chelsea Ford Co. Industry Newsletter
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
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