Foodpreneur with Chelsea Ford
Imagine a consumer packaged goods (CPG) industry where both small and large players coexist on a level playing field, consumers have choice, there’s integrity in what they’re buying and they experience innovative, sustainable products.
In this weekly podcast, hosted by founder, award-winning coach, consultant & small business advocate, Chelsea Ford, you'll hear interviews with incredible founders and hard-to-reach industry specialists as well as practical and actionable content that directly supports your CPG business to grow, become more profitable and thrive.
Learn more at www.chelseaford.com .
Foodpreneur with Chelsea Ford
#170 The 4 Things You Can't F*ck Up to Scale and Exit Your Business
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There are four things you cannot get wrong if you want to scale and exit a beverage or wider CPG business. Get one wrong, and it doesn't matter how good the rest of your business looks; you're leaking value somewhere you probably can't see yet.
In episode 170 of Foodpreneur with Chelsea Ford, I talk to James "JP" Purcell, founder of Drinks 101, a commercial advisory for beverage founders. James breaks down exactly what those four things are, where they usually go missing, and the one part of the puzzle most founders neglect without realising it.
Listen and learn:
đźš— the 4 things you cannot afford to get wrong if you want to scale and exit, and why most founders only find out the hard way
🛞 an analogy that will change how you think about where value quietly leaks out of a growing business
đź’° what actually changes on either side of the $2 million revenue mark, and why the metrics that matter shift
🏪 how knowing exactly where your product belongs on shelf, grocery, specialty, liquor, even a florist, shapes who you choose as a sales and distribution partner
🔍 the one part of the framework founders neglect more than any other
đź“– a live, unnamed client example, and the disagreement at the centre of it
If you've ever wondered whether you're building a brand or building a business, this one's for you.
Season 18 is brought to you by NFTC, a mid-tier ingredient supplier specialising in natural wholefoods like nuts, dried fruits, herbs, spices, seeds and more for emerging food and beverage brands.
LINKS & RESOURCES:
- James "JP" Purcell LinkedIn
- Drinks 101 Method
- Listen to Scott Mendelsohn on What It’s Taken to Get to $100 Million
- Listen to Ollie Puddick of Innerbloom on Sales Is the Lifeblood: Bootstrapping a Beverage Brand
- NFTC website
- NFTC LinkedIn page
- BlueRock website
- Your Free Pitch Plan
- Become A Foodpreneurs Festival Insider
- Chelsea Ford Co. Industry Newsletter
Season 18 with NFTC
Season 18, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
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