"Crack the China Code" Podcast - Rossella Pfundt
Crack the China code is a podcast dedicated to helping European tourism-related business owners and European consumer product businesses to unlock the Chinese outbound tourism market and the Chinese eCommerce market. I am Rossella Pfundt, and I hold an MBA from the Fudan University in Shanghai, I have worked for more than a decade as a China market expert. I have helped a lot of businesses and associations in Europe to build up their successful- strategy for the Chinese market.In crack the China code I talk about the best strategies, latest insights, behind-the-scenes secrets, and mindset shifts to help you to set up your business with the most lucrative target audience for the European tourism-related industry and consumer product industry. Whether I talk about trends, strategies, case studies, or tips –in each episode I want you to gain practical and actionable information that you can implement immediately into your business in order to access the most lucrative market for European businesses. Realize that this market is available for you and you can unlock it so that you can increase your turnover massively!
Podcasting since 2022 • 32 episodes
"Crack the China Code" Podcast - Rossella Pfundt
Latest Episodes
Discover the Latest Secret Insider Insights on the Return of Chinese Luxury Travelers to Europe This Spring 2025
In this episode, I break down the latest research and actionable advice for medium-sized, high-quality tourism-related businesses in Europe to make an informed strategic decision for 2025—should you start focusing on Chinese luxury travelers?
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Episode 31
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17:14
Crack the code to set your business up for Chinese luxury Travelers coming 2025 to Europe
In this episode, I will break down indispensable insights for owners and managers of medium-sized, high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury travelers in 2025. You might feel overwhelmed with ...
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Episode 30
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25:50
Crack the Code - Attract Chinese Luxury Travelers to Your European Tourism Business for Golden Week & Beyond
Get ready to uncover essential insights as an owner or manager of a medium-sized, high-quality tourism-related business in Europe! In this episode, we explore the critical factors for thriving with the return of Chinese luxury travelers during ...
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Episode 29
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19:23
The Secret Of Boost Your Revenue Potential This Summer As A European Luxury Tourism-related Business
In this episode, I will break down for you, as an owner or manager of a medium-sized high-quality tourism-related business in Europe, indispensable insights to thrive with the return of Chinese luxury travelers in Europe this summer travel peri...
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Episode 28
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21:44
The Secret Behind The Top Event For European Luxury Tourism-related Businesses to Kickstart Success With Chinese Tourists
In this episode, Antoaneta Becker from the China-Britain Business Council (CBBC) joins me to dive into essential insights for owners or managers of high-quality tourism-related businesses in Europe, aiming to thrive with the return ...
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Episode 27
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32:55