"Crack the China Code" Podcast - Rossella Pfundt
Episodes
36 episodes
Crack the code to set your business up for Chinese luxury Travelers coming 2026 to Europe
In this episode, I will break down indispensable insights for owners and managers of high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury travelers in 2026.Right now, you see your focus market not...
The Real Top Spenders Shaping Europe’s Luxury Tourism in 2026 — The 3-Step Strategy Every Leader Needs
Highlights from my fully booked 2 October ETOA webinar with Tom Jenkins, CEO of ETOA — now available as a special podcast seriesThis episode features the second part of my fully booked ETOA webinar, “Crack the Luxury Touris...
The Real Top Spenders Shaping Europe’s Luxury Tourism in 2026 — Indispensable Insights Every Leader Needs
Highlights from my fully booked 2 October ETOA webinar with Tom Jenkins, CEO of ETOA — now available as a special podcast series.Chinese luxury FIT travelers represent a major opportunity for European high-quality tourism-r...
Crack the China Code: How to Attract Chinese Luxury Travelers to Europe in Summer 2025 — and Beyond
If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone.The problem? You’re not attracting the right travelers.In this episode, I break down the exact segment most...
Episode 31: Discover the Latest Secret Insider Insights on the Return of Chinese Luxury Travelers to Europe – Spring & Summer 2025
In this episode, I break down the latest research and actionable advice for medium-sized, high-quality tourism-related businesses in Europe to make an informed strategic decision for 2025—should you start focusing on Chinese luxury travelers?
Crack the code to set your business up for Chinese luxury Travelers coming 2025 to Europe
In this episode, I will break down indispensable insights for owners and managers of medium-sized, high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury travelers in 2025. You might feel overwhelmed with ...
Crack the Code - Attract Chinese Luxury Travelers to Your European Tourism Business for Golden Week & Beyond
Get ready to uncover essential insights as an owner or manager of a medium-sized, high-quality tourism-related business in Europe! In this episode, we explore the critical factors for thriving with the return of Chinese luxury travelers during ...
The Secret Of Boost Your Revenue Potential This Summer As A European Luxury Tourism-related Business
In this episode, I will break down for you, as an owner or manager of a medium-sized high-quality tourism-related business in Europe, indispensable insights to thrive with the return of Chinese luxury travelers in Europe this summer travel peri...
The Secret Behind The Top Event For European Luxury Tourism-related Businesses to Kickstart Success With Chinese Tourists
In this episode, Antoaneta Becker from the China-Britain Business Council (CBBC) joins me to dive into essential insights for owners or managers of high-quality tourism-related businesses in Europe, aiming to thrive with the return ...
Crack the Code to Boost Your Revenue Potential this Spring as a European Luxury Tourism-Related Business
In this episode, I will break down for you, as an owner or manager of a medium-sized high-quality tourism-related business in Europe, indispensable insights to thrive with the RETURN of Chinese luxury Travelers in Europe this spring and beyond ...
Matching European Luxury Tourism Businesses With The Top Chinese Visitors Buyer's Secrets Revealed
In this episode, Jay Munro Michell from the European Tourism Association (ETOA) joins me to dive into essential insights for owners or managers of high-quality tourism-related businesses in Europe, aiming to thrive with the return of Chin...
Crack The Code To Set Your Business Up For Chinese Luxury Travelers In 2024 Coming To Europe – The Outlook For 2024
In this episode, I will break down for you, as an owner or manager of a high-quality tourism-related business in Europe, indispensable insights to thrive with the RETURN of Chinese luxury Travelers in Europe in the new year 2024. Are Chinese tr...
Puzzle Pieces Revealed: Gaining Insights into Chinese Luxury Travelers in Europe this Winter
Uncover in this episode the secret insights from the market research done by renowned research institutions like the European Travel Commission and Alipay mobile payment about these new travelers coming to Europe and discover how to use these ...
Unearth the latest Secrets Behind the Comeback of Chinese Luxury Tourists to Europe in 2023
Get ready to uncover the latest confidential market research knowledge from renowned consulting firms on the return of Chinese luxury travelers to Europe in 2023.You may already be aware that the first wave of Chinese tourists has graced...
Seizing Long-term Success: Unveiling the Impact of Chinese Summer Travelers on Your High-Quality Tourism Business in Europe
In this episode, I will break down for you, as an owner or manager of a high-quality tourism-related business in Europe, all the relevant insights about the latest wave of Chinese outbound tourists returning to Europe in 2023. What is the impac...
Unlocking Opportunities: The Revival of Chinese Tourists in Europe and its Impact on High-Quality Businesses
Get ready to uncover in this episode whether Chinese visitors who have returned to Europe since the May Holiday are the ideal target segment for your high-quality business. In this episode, we will explore whether this new wave of Chinese visit...
The Ultimate Secrets Why Your High-Quality -Tourism-Related Business Can Not Ignore The First Wave Of Chinese Tourists Coming Back To Europe
Uncover in this episode the latest insights on the first wave of Chinese outbound tourists returning to Europe in 2023. As a high-quality tourism-related business in Europe, you're seeking to increase revenue, offset rising energy costs, and de...
Cracking the first wave of Chinese Outbound Tourists coming back to Europe 2023 code
In this episode, I will break down for you an owner or manager of a high-quality tourism-related business in Europe all the relevant insights about the latest insights on the first wave of Chinese outbound tourists returning to Europe in 2023
Discover the latest secret insights about the comeback of Chinese luxury tourists to Europe in 2023
In this episode, I will uncover for you an owner or manager of a high-quality tourism-related business in Europe all the key insights – if Chinese consumers are the right target segment for your high-quality business in Europe to focus on in 20...
Episode 16: Uncover the formula to benefit from the high spending power of Chinese luxury consumers during Chinese New Year in Europe
In this episode, I'll show you how you, as the owner of a high-quality European tourism-related business, can attract Chinese luxury consumers during the Chinese New Year Travel period in Europe and how this target market can increase your turn...
Chinese Tourists Back To Europe 2023 Secrets Revealed for European Tourism-Related Businesses
In this episode, I will break down for you what you as a European tourism-related business owner can expect from the Chinese outbound tourism market in 2023.You realize since mid-2022 there are a lot of news about the Covid policy in Chi...
Boost your Turnover in the low travel period in Europe by attracting Chinese luxury Consumers
In this episode, I will uncover for you how you as a European tourism-related business owner can attract Chinese luxury visitors in Europe during the golden week and why this target segment can boost your turnover during the low travel season i...
Crack the Code to sell to Chinese luxury shoppers online
In this episode, I will reveal to you how you as a European business owner can crack the code to reach and to sell Chinese luxury shoppers online so that you can unlock the financially most attractive market in the world.You realize as E...
Breaking down the Success Secret of the Industry Leader’s
In this episode, I am uncovering for you whether or not the top tourism-related industries in Europe are targeting Chinese consumers right now?Uncover the secret success formula from the industry leaders in Europe on how to attract Chinese ...
Cracking the segmentation criteria to maximize sales
In this episode, I am revealing with you whether Chinese female consumer or their male counterpart, who is more relevant for your business in Europe.Uncover the relevant insights in this episode that will help you to set the best focus t...