Extra Credit

Getting to the why with root cause analysis

NACM Episode 187

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0:00 | 6:10

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Noticing your customers troubling habits is one thing, but finding the root cause of the issue and a long-term solution that protects your company’s interest while maintaining a strong customer relationship takes time and dedication. Root cause analysis is the process of researching a problem to identify and treat the underlying cause, rather than simply addressing symptoms.  

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